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Tags: trust capital

One Line Bios And Figuring Out Your Blog’s Story

One thing that appeals to people about blogging is that somehow, by doing it regularly, people figure out what it is that will make them happy in their lives. Not everyone. Not always. But often enough, for people who really commit to blogging on a regular basis, whether they do it for personal or professional […]

Lots Of Sponsored Posts In Small Niche Significantly Less Annoying When Linked To Ostensibly Good Cause, Sans Phone Giveaway, Experts Say

Last week, I ranted a bit about the number of blogs who were doing the same sponsored giveaway on the same day for the Windows 7 phone. This week, there was another blanket sponsored post campaign appearing in some blogs represented by both Federated Media and Clever Girls Collective (now associated with Federated Media for […]

Hey Microsoft: Sponsored Posts On 59 Blogs In The Same Tiny Niche Is Not Less, It’s Too Fucking Much

Windows recently launched a phone that nobody cares about. But rather than just accepting that fact, Microsoft did what any large company with a mediocre product does: they threw money at the problem. In the social media space, this translated into calling up Federated Media, signing up for content-column placements on 59 blogs in the […]

Experiments in Product Placement: The Story’s The Thing

Lately, I’ve been pretty down on sponsored posts and product placement. This has mostly been because I haven’t seen a lot of good placements, and because of my own experience in doing a product placement which didn’t feel right in spite of the best of circumstances. I have come to believe that perhaps some of […]

Thoughts On Mouth Media’s I (Still) Do Event In Las Vegas

Several of you have asked why I haven’t discussed Heather Spohr and Brittany Gibbons’ new endeavor, Mouth Media, and especially, the event they are planning in Las Vegas, I Still Do. Here’s the deal: Heather and Brittany are friends of mine, and I had originally planned on recusing myself from a discussion of their project […]

Trust Capital In The Mommyblogosphere

The success of mommyblogging depends upon trust capital. Bloggers grow their trust capital with their audiences over time through sincere engagement with readers. The trend in the mommyblogging niche toward direct brand engagement in the content column–rather than as display or secondary engagement–is contrary to the concept of building trust capital. This type of monetization […]