A reference to Maytag made by any mommyblogger from now until the end of time ought never be dismissed as just another humdrum brand mention, but must always be read in its historical contextual relationship to Heather Armstrong's directive, in August of 2009, via Twitter, to her 1.6 million followers to NOT BUY MAYTAG. My summary of the social media happening, which came as the result of combining a broken (brand new) washing machine with a (brand new) baby at the Armstrong house and some (possibly) questionable customer service is here.
Heather Armstrong received mixed reviews for her use of Twitter as a means of getting her washing machine fixed, given the fact that her unusually large readership has elevated her beyond a typical mommyblogger complaining to a few friends on social media about a broken appliance. Would Oprah complain about a broken appliance on Twitter? people wondered? Many people used this incident as an example of Armstrong's rumored "bullying" behavior on the internet, despite the fact that it was a large multinational corporation involved. She did, however, manage to get her washer fixed. She also managed to get some washing machines donated to a shelter -- at the suggestion of Maria Melee (Then @mommymelee, and now @mariamelee on Twitter) -- because of all the publicity involved. The washing machines were donated by Bosch, though, not by Maytag. Which is weird.
73. Melissa Summers
A blogger who writes at SuburbanBliss.net. She has been a regular in the mommyblogging community for a long time, and was a major target of the hate site Poop On Peeps for many years. After the site was taken down, she decided to publish Michele McBee's home address on the internet, supposedly to gain closure from the trauma she received at the hands of her online bully, whom she claims had done the same thing to her (by the time she made this claim, the original site had been taken down, so I have no way of knowing if it is true or not, and Michele McBee claims it is not).
Melissa Summers' story was picked up by the Detroit Free Press, and later there was some interest expressed by MSNBC for a television segment featuring both Summers and McBee for a television showdown of sorts. But the segment got bumped and then canceled.
See also: Poop on Peeps
Generally speaking, an internet meme is a variation of a theme that occurs over and over again throughout the blogosphere. An example on a grand scale is the Hitler getting pissed off video, which has been reconfigured for things as disparate as Michael Jackson's death, the problems with the iPhone 4 antenna, and Vuvuzelas at the World Cup.
In the mommyblogosphere, a meme can also be another way of referring to a carnival, or a weekly (or other regular, repeating) thematic scheduled event hosted by a blogger. The blogger will host the event on their blog and invite other bloggers to post according to the same theme on their blogs and link back to the original blog, and receive a link in return. Often badges for the meme or carnival are created as well. This is a way of building traffic and community in the mommyblogosphere, not to mention clutter in sidebars.
Blogging about blogging, or the phenomenon of blogging, or the process of blogging, or other bloggers.
77. Michele McBee
The blogger who is best known as Chicken Liver, the owner of Poop On Peeps, a now-defunct site which targeted several popular parenting bloggers and criticized them -- sometimes severely and unfairly -- ostensibly because they exploited their children by writing about them on the internet. Poop On Peeps was shut down in February of 2010 for personal reasons, according to Michele McBee, though many rumors were spread about legal actions (none ever materialized). In April of 2010, Melissa Summers of Suburban Bliss published Michele McBee's address on the internet, ostensibly as a means of getting closure for her trauma of having been targeted by McBee and her followers for years.
78. Mighty Summit
See: Broad Summit.
79. Mom 2.0 Summit
The Mom 2.0 Summit is a conference (inaugural year was 2008) with the purpose of creating an open conversation between moms that blog and marketers. The organizers include Laura Mayes, one of the founders of Kirtsy.com, and Carrie Pancini of The Tasteful Life. By design, Mom 2.0 is a smaller, "boutique" conference, with only about one tenth to one fifth the attendance of, for example, the BlogHer Conference. It is important to stress that this is by design and not because of less interest.
I went to Mom 2.0 in 2009 and it was an excellent conference. The organization was excellent and the sessions were extremely valuable -- I got information there that was not available elsewhere. The people who attended were the cream of the crop in terms of the business end of the mommyblogosphere -- there was a much higher concentration at Mom 2.0 of people who know how to make money from blogging. The year I went, all of the Kirtsy people were there, as was Dooce, The Bloggess, Mighty Girl, and Finslippy.
In 2010, the conference underwent some changes to its agenda and its business utility is no longer clear to me. For the reasons listed here, I no longer recommend Mom 2.0 as a business conference, nor will I be attending it myself.
80. Mom Central
Officially, Mom Central is a "one-stop web resource dedicated to providing busy moms with smart household and parenting solutions" run by Stacy DeBroff, a "lawyer and founder of the public interest advising office at Harvard Law School." (Though her degree is from Georgetown University, not Harvard. Not that Georgetown is shabby, I just wanted to clarify that she did not, in fact, attend Harvard Law, in case there was any confusion.) Unofficially, Mom Central is allegedly brand lobbyist organization masquerading as a mommyblog was hired by the Corn Refiners' Association to find mommybloggers who would be easily convinced by shady "scientific evidence" that high fructose corn syrup is actually safe and good to eat and bribe them with gift cards to write about this on their blogs.