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work and money

Announcing The Great ABDPBT Product Placement Experiment

Earlier this week, I wrote about The Mayflower Model for monetizing blogs through careful, highly specialized product placement. In the discussion that ensued, it became clear that, not only are people impressed and intrigued by this model for monetizing blogs, there is also a lot of confusion about how to go about trying to do […]

What The Dooce/HGTV Deal Means For Us

If you watch the goings on of the bloggerati as closely as I do, then you have probably heard by now about Heather Armstrong’s content partnership with HGTV that was announced on Friday. The terms of the deal are somewhat unclear (e.g. what does “development deal” and “convergence programming” mean?), but there’s no question that […]