I recently hired Laurie Smithwick of Leap Design (aka @upsideup, and one of the founders of Kirtsy) to design a logo for ABDPBT. Laurie is the person who designed the logos for Cool Mom Picks and Kirtsy, among many others. I was excited to get a chance to discuss the possibilities for an ABDPBT logo […]
In order to progress further on the Great ABDPBT Product Placement Experiment, I’m going to need a media kit to give to potential sponsors when I approach them about a partnership. A media kit is basically just an informational packet (a pdf, or a section of your website) that gives sponsors an idea of what […]
Earlier this week, I wrote about The Mayflower Model for monetizing blogs through careful, highly specialized product placement. In the discussion that ensued, it became clear that, not only are people impressed and intrigued by this model for monetizing blogs, there is also a lot of confusion about how to go about trying to do […]
I’ve always been crap at networking. In fact, saying I’m “crap” at it is really giving me far more credit than I deserve. The truth is that I don’t network, and I’ve always felt like it’s something I just cannot do. I know people — in fact, I’m married to one of them — who […]
Kids, I’m kind of exhausted today after setting everything up for ABDPBT Tech Services, which is my first stab at using the Copyblogger model for monetizing my blog. Of course, it’s kind of misleading to suggest that this is a monetization of the blog, because really, it’s a launch of a web design business. But […]
Friends, I’ve come here today to tell you that Google is fucking scary. Remember a while back, when the Lady Gaga fans kept crashing my server? And I kept getting tons of comments on that one post I made about Lady Gaga that really should not have been that interesting in the first place, but […]
If you watch the goings on of the bloggerati as closely as I do, then you have probably heard by now about Heather Armstrong’s content partnership with HGTV that was announced on Friday. The terms of the deal are somewhat unclear (e.g. what does “development deal” and “convergence programming” mean?), but there’s no question that […]
In which I call Dooce a bully.
A few weeks back I wrote a post about Trader Joe’s, arguing that the cult following of the brand was not just a lucky accident of capitalism, but rather was the result of a calculated marketing strategy deployed by a company intimately connected to its ideal consumer. I tend to think that this kind cult […]
Have you ever stopped for a moment to marvel at the phenomenal success of Trader Joe’s? Well, I have. I mean, I know why I like them–they’re cheap, and they specialize in tasty, easily accessible, mostly already prepared foods, and we have one right in our neighborhood. But if you had told me, back in […]