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smart & stupid advertising

Online Advertising: Will The “Interruption” Format Ever Work Again?

You might have noticed that we’re in the midst of a kind of strange transitional period in advertising at present. Advances in technology (Tivo) and a more widespread use of technology (internet use has increased 342% worldwide since 2000) have finally forced traditional advertisers to rethink the way they try to reach consumers. But only […]

The Mystery Of Poor Performance On Standardized Tests By Californian Children Revealed

[singlepic=21,560,560,,center] I know, it’s not exactly a personal finance post, but it does offer a commentary on our consumer society. This is from a Toys ‘R Us in the Greater Los Angeles Metropolitan Area, but the mind reels as to how many people this had to get past before it was displayed–the printers, the store […]