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Glossary

URL

A URL is just another way of referring to a website’s address, or the location of a file on the internet. It stands for Uniform Resource Locator, and is used more often in programming contexts because some items don’t have an “address” that you can “visit” in your browser, strictly speaking–they are patterns, images, and […]

SEO

SEO, or Search Engine Optimization, describes the process of improving the volume or quality of traffic to a website from search engines. This search engine traffic is created through “organic” search results, meaning that somebody goes to the search engine looking to answer a question, and then visits your site in search of an answer. […]

Permalink

A permalink, or permanent link, is a URL that points to a specific blog or forum entry after it has passed from the front page to the archives. Because a permalink remains unchanged indefinitely, it is less likely to “break” or become outdated. Any time you link to a post on your blog, you should […]