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How To Start An Internet Scandal Like An Adult

Lately, scandals in the mommyblogosphere have been discussed through the use one of two equally inadequate rhetorical devices: 1) the passive aggressive “anonymous” accusation post; or 2) the fairy tale allegorical reveal. I’m fucking sick of both of these practices, and I think it’s time to let them die their natural deaths. The passive-aggressive “anonymous” […]

Trust Capital In The Mommyblogosphere

The success of mommyblogging depends upon trust capital. Bloggers grow their trust capital with their audiences over time through sincere engagement with readers. The trend in the mommyblogging niche toward direct brand engagement in the content column–rather than as display or secondary engagement–is contrary to the concept of building trust capital. This type of monetization […]