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bloggers and brands

How To Optimize Your Blog For Getting Deals With Book Marketers [Advice From A Publishing Exec]

Today I’m excited to announce a guest post from a publishing industry insider. By day, Ginger works as a marketing executive in the publishing industry, and below she has provided some thoughts on how bloggers can optimize their blogs for partnerships with publishing companies looking to advertise. You can check out Ginger’s blog here. Thanks, […]

Tip: Maybe Don’t Let Your Trust Capital Situation Get This Bad

Some of you have been asking me to write about MckMama for a while now. (If you’re not familiar with MckMama, she is a blogger named Jennifer McKinney who blogs at MyCharmingKids.net, and who is most notable IMO to outsiders for the fact that she has inspired a huge following that is only surpassed in […]

More Unsolicited Advice On Content Campaigns In Social Media

It was almost a year ago that I attended the Mom 2.0 Summit in Houston and listened to a keynote address from Heather Armstrong (Dooce), Maggie Mason (Mighty Girl), and Gabrielle Blair (Design Mom). Their keynote was excellent. In large part this is why I had been recommending the Mom 2.0 Summit to people who […]

One Line Bios And Figuring Out Your Blog’s Story

One thing that appeals to people about blogging is that somehow, by doing it regularly, people figure out what it is that will make them happy in their lives. Not everyone. Not always. But often enough, for people who really commit to blogging on a regular basis, whether they do it for personal or professional […]

Is Something Rotten In The State of Twitter Moms?

At a party at BlogWorld, I spoke to a guy who was trying to help his client (a clothing company) get a foothold in the social media arena. One of the ways he was considering doing this was through hiring TwitterMoms, a site that publicizes itself as “the influential moms network,” to promote his client’s […]

Experiments in Product Placement: The Story’s The Thing

Lately, I’ve been pretty down on sponsored posts and product placement. This has mostly been because I haven’t seen a lot of good placements, and because of my own experience in doing a product placement which didn’t feel right in spite of the best of circumstances. I have come to believe that perhaps some of […]

Trust Capital In The Mommyblogosphere

The success of mommyblogging depends upon trust capital. Bloggers grow their trust capital with their audiences over time through sincere engagement with readers. The trend in the mommyblogging niche toward direct brand engagement in the content column–rather than as display or secondary engagement–is contrary to the concept of building trust capital. This type of monetization […]

Brands and Bloggers: Kid-Friendly Resort And Established Parenting Blogger

Monetizing The Mommyblog, Brands And Bloggers: An ABDPBT Personal Finance Series This is the second installment in the latest incarnation of the Monetizing the Mommyblog series on ABDPBT Personal Finance. This Bloggers and Brands Series focuses on content-column pairings — the compensation involved, how the deals are made, and the pros and cons of each […]

Blogger and Brand Pairings: Baby Care Products With Established Niche Blogger

Monetizing The Mommyblog, Brands And Bloggers: An ABDPBT Personal Finance Series Welcome to the latest incarnation of the Monetizing the Mommyblog series on ABDPBT Personal Finance. This Bloggers and Brands Series focuses on content-column pairings — the compensation involved, how the deals are made, and the pros and cons of each deal between a blogger […]