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bad ideas

More Unsolicited Advice On Content Campaigns In Social Media

It was almost a year ago that I attended the Mom 2.0 Summit in Houston and listened to a keynote address from Heather Armstrong (Dooce), Maggie Mason (Mighty Girl), and Gabrielle Blair (Design Mom). Their keynote was excellent. In large part this is why I had been recommending the Mom 2.0 Summit to people who […]

Why Partnerships Are Almost Always A Bad Plan, Plus: How To Avoid Getting Screwed If You Insist On Forming One

My position on forming partnerships is, roughly, thus: don’t do it. They almost always suck, and they almost always don’t work out. When they are formed between friends, they almost always lead to bad blood, not to mention lots of unnecessary expenditures of legal fees and hassles. Obviously, I don’t believe this is always the […]

Why You Should Always Be Paid To Run A Giveaway On Your Blog

Let’s talk about blog giveaways today, shall we? They are becoming more and more popular, and the rules for compensation more and more vague. Some bloggers are being paid huge sums of cash to run giveaways on their blogs, while others are expected to promote giveaways on multiple social media platforms without even the offer […]

Is Something Rotten In The State of Twitter Moms?

At a party at BlogWorld, I spoke to a guy who was trying to help his client (a clothing company) get a foothold in the social media arena. One of the ways he was considering doing this was through hiring TwitterMoms, a site that publicizes itself as “the influential moms network,” to promote his client’s […]

Hey Microsoft: Sponsored Posts On 59 Blogs In The Same Tiny Niche Is Not Less, It’s Too Fucking Much

Windows recently launched a phone that nobody cares about. But rather than just accepting that fact, Microsoft did what any large company with a mediocre product does: they threw money at the problem. In the social media space, this translated into calling up Federated Media, signing up for content-column placements on 59 blogs in the […]