Having a baby in the house makes purpose seem that much more important. The second kid also seems to bring with it a new impatience for dealing with things that don’t fit. I think it might be something to do with having less time and wanting to be more productive with the time you do have.
There was a time where figuring out how the mechanics of social media monetization worked was an endlessly interesting puzzle for me. That was how I started writing about the topic of mommyblogging as a business: it was curiosity that drove me more than anything. A few years ago, there was not much information available on how much money mommybloggers were making, or how they were making it. Even now, much of the information that is available is incorrect, incomplete, or misleading. There is still a need for honest reporting of this information. The problem is that it is not a job that will win you friends, and the weight of that can beat you down after a while.
Some time has passed since I first started writing about this stuff. I have seen behind the curtain now, and it’s not as interesting to me anymore. Despite the dubious quality of portions of the business writing available on the mommyblog space, it does give me some measure of solace that there is some type of conversation happening. Even if it’s about the wrong thing and with the wrong numbers, it is more than was happening three years ago.
All that said, I have grown weary of some of the practices, the smoke and mirrors, the straight up hustling that is part of professional mommyblogging. It is no different from any other commercial venture, but for this crucial point: we are supposed to act like it is different. We are supposed to act like it is all about community and the empowerment of women, and this sticks in my craw a bit. It is not about community and the empowerment of women — today it it is about Levi’s Curve ID and tomorrow it will be about Hillshire Farms. Which is completely fine. Just cop to it.