I’ve decided that Boon is a company whose mission statement must be something like:
There exists a consumer who will buy things that they may or may not need, more or less based on the fact that it looks cool. We will find that consumer, and make her our bitch.
Because, yeah, I basically will buy anything I think looks cool. But the Boon Fluid
is a product that is not only cool-looking, but also functional. And Mini, once he understood it was both a toy and a cup, all wrapped into one, seems to have taken quite nicely to it. He also demonstrated to me that it boasts a throwing trajectory far superior to that of the Playtex Insulator.