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Women In Tech Are Less Scary If You Put Them On A Sex & The City Background

Women In Tech Are Less Scary If You Put Them On A Sex & The City Background

I don’t have a lot of expectations from infographics, really. But . . . come on. What is this, the Sex and the City take on the tech industry? This graphic promoted on an online marketing blog that is clearly trying to create viral content at any cost, says “Here are 5 innovators who we believe are the top Female Tech Influencers. They are all unique, however they all share one common theme: they inspire women at Wpromote on a daily basis and hopefully now they can inspire you too.” Translation: they are all women who work in tech; let’s put them on a pink background. Other thoughts, below.


(Click here to enlarge.)

1. Other than the COO of Facebook, WTF are these people?

Admittedly, I don’t know a whole lot about technology entrepreneurs, but I’m having a hard time believing this claim that these people are major “tech influencers” if I’ve never heard of any of them except Sheryl Sandberg. I’m willing to believe that I don’t know the Google woman because of my own ignorance but I’m suspicious of the rest of them — what are the odds they aren’t placed there for some kind of bullshit promotional purpose by the makers of this infographic?

2. Nobody visits CNET first off in the morning.

Nobody. I don’t even think that anybody visits Bing or Google anymore, to be honest. But CNET? Really? We’re supposed to buy that as a totally unbiased placement?

3. One of these things is not like the other.

Let’s see: which is my dream university: Stanford, Harvard, Princeton, UCLA . . . and Millikin? Really?

4. But mostly, just can it already with the pink, purple, the shoes, the martinis, and the stupid references to shopping, will you?

I would just hope that in tech, finally, we might escape this kind of stuff. And for me, it’s not even about the stereotyping. It is honestly an aesthetic thing — I cannot stand it, people: purple and pink do not match. THEY DO NOT MATCH.

Comments (12)

  1. Jan 24, 2011

    Millikin, not Milliken.

  2. Jan 24, 2011

    I’ve heard of Sarah Evans because I follow her on Twitter and have for quite some time. I am not sure why, though. Huh.

  3. Jan 24, 2011

    It’s funny that today I open my feed reader and you have one post about how blogging and entertainment are similar and another that says WTF Millikin.

    I’m a Millikin grad, class of ’99, and so is my twin @chicagoleah formerly @leahjones. Millikin used to be a pretty well known performance school. When I went there music theater and music performance were the big majors. The woman who voiced Ariel in the Little Mermaid went to Millikin. A woman my husband was friends with had some acting success including a 2 season tv comedy. I have Millikin friends who are in bands that are national. But as you said, a lot of the people who have success in the arts are the people behind the scenes. And there are Millikin music grads behind the mommy blogging scenes doing quite well for themselves.

    And actually, I got into every undergraduate and law school I applied to, including some big names, and still choose Millikin because of the amazing financial aid they offered me. I left with a fantastic private school liberal arts education and only a very tiny student loan debt.

  4. Jan 24, 2011

    I didn’t mean to reflect badly on the school itself — I was simply trying to point out that maybe this thing had been constructed with a particular purpose in mind. They pick out people who fit a certain mold and then something seems strikingly different. Perhaps I’m just ignorant of the school — in any case, I’m sorry to have offended.

  5. Jan 24, 2011

    Rayne’s twin here. I don’t often run to Millikin’s defense anymore after watching them cut programs important to me (study abroad) and getting slapped on the hand by the Alumni division for trying to offer a special webinar… whatever.

    That said…

    There is so much wrong with that chart. The pink, the shopping, the strange way of understanding how people use the internet, the heteronormative “women in tech need to have dream man” part of it.

    For the Dream School, I think they should’ve gone “Small liberal arts, Ivy, Prestigious State School, West Coast Private, Land Grant Research.” Cause nobody in the world other than Millikin alumni and alumni from the CCIW know about the Big Blue.

  6. Jan 24, 2011


    I know 3 out of the 5. Marissa Mayer has gotten a fair amount of press in fashion mags, and Natalie Massenet is definitely an online shopping pioneer. (I guess it’s obvious what other sorts of media I consume, huh?

    One of the (many) things that bothers me about this image is the emphasis on the fact that these women also have to be marathon runners/friends with designers/well-dressed—instead of, you know, smart, talented and good at their jobs.

    I kind of feel the same way I did when I read that GOOP working mom piece, and I can’t necessarily eloquently describe it, but I’ll try: we don’t know these things about working dads or successful men.

    There would never be a “What’s inside Larry Page’s closet” piece but lo, here’s Marissa’s. Why does there have to be this glamorizing/humanizing component for successful women?

  7. Jan 24, 2011

    I’ve heard of her twitter handle, but I wasn’t sure if it was because a bunch of mommybloggers are mentioning her or something.

  8. Jan 24, 2011

    Also, it’s a dumb category to begin with — they aren’t dream schools, they are the schools that the women went to. But I agree, they should have been what kind of school do you see yourself going to?

  9. Jan 24, 2011

    I think I just don’t a large enough variety of stuff to know these women. But you make a good point — we have to show people’s closets and make up these dumb infographics to make women executives more accessible. But it never works the other way.

  10. Jan 24, 2011

    It seems to be going viral for them based on people complaining about it. I can’t stand that the only active option in the whole thing is ‘host dinner parties.’ Every other one is about attending, practicing or shopping. Women can’t possibly DO things, we’re just passive consumers.

  11. Jan 24, 2011

    I swear I’ll stop, but how about the slut shaming under what conference you go to? How many MEN who go to CES also make a stop at AVN*? The shows overlap every, single year.

    *AVN = Adult Video News aka the Porn Industry Trade Show

  12. Jan 24, 2011

    Ok, I don’t usually get ramped up about this kind of stuff, really I don’t, but holy hell is there a lot of insulting shit on that thing.
    First of all, it looks like one of those old games, like Girl Talk or Mystery Date. Thanks to the fonts and graphics it looks more geared toward a 15 year old than anyone over the age of consent.
    Secondly, though I will rarely come to my home state’s defense, apparently if you live in Arizona, New Mexico, Oklahoma (and probably a few more mid-country states, I can’t see it that well), or TEXAS, there’s just no chance you’d be in tech. (I think the Austinites might have something to say about that).
    Then, the dream shit… Dream man? Dream School? The hairstyles? Shoes? Freaking white wine spritzer or tequila? Shoot me.
    I just am flabbergasted by this. Who is this supposed to be for?

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