Facebook v. Twitter
Digital Surgeons’ infographic on Facebook v. Twitter shows some interesting things about the profiles of typical users, and how the services are used, including:
- Facebook is much bigger, and people use it far more often, updating their status way more than most Twitter users do;
- More people are likely to follow (or like) a brand on Facebook; however, when a user does follow a brand on Twitter, they are far more likely to actually engage with the brand and/or purchase from that brand;
- Therefore, Twitter follows are much more valuable to brands than are Facebook “likes”.