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Facebook v. Twitter

Facebook v. Twitter


Digital Surgeons’ infographic on Facebook v. Twitter shows some interesting things about the profiles of typical users, and how the services are used, including:

  • Facebook is much bigger, and people use it far more often, updating their status way more than most Twitter users do;
  • More people are likely to follow (or like) a brand on Facebook; however, when a user does follow a brand on Twitter, they are far more likely to actually engage with the brand and/or purchase from that brand;
  • Therefore, Twitter follows are much more valuable to brands than are Facebook “likes”.

One Comment

  1. Dec 31, 2010

    Interesting. Would be useful to apply this to information groups versus money making corporations. Perhaps Facebook is better to get a message out and for those who want updates on progress of events/issues (e.g. human rights – that’s my bent), whilst Twitter would target the income generating work better.

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