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Yes, You ARE A Mommyblogger. And That’s (More Than) OK.

Yes, You ARE A Mommyblogger. And That’s (More Than) OK.

mommyblogger vertical

A recent AdWeek article (hat tip: Mir) cites a study done by eMarketer that defined mommybloggers (for the purposes of defining ad verticals, that is) as “adult female Internet users with children under 18 in the household who write blogs about any subject at least monthly.” The total number of “mommybloggers” by this definition — now at about 3.7 million — is projected to grow to 4.4 million by 2014. This small(ish) increase in the number of mommybloggers is attributed to the rise of Twitter and Facebook, which are much easier to maintain than are blogs, but far more interesting is that while less women are likely to start blogging in the next few years, the study projects a 9% increase in blog readers over the next few years, which is good news for people who already have blogs.

The first response to this definition of “mommybloggers” is to be infuriated, naturally, that any other achievement of the woman is, once again, being overshadowed by her uterus. That is the textbook first wave feminist response to this classification and while I do not want to overlook or dismiss the problematic word choice above, I also don’t want people to throw out the metaphorical baby with the bathwater here (pun very much intended).

Some thoughts:

First, “mommyblogger” is an ad term, and it’s an ad term that benefits anyone to whom it is applied. You might not like that they chose to refer to it as “mommyblogger” instead of . . . “household CEO” or “controller of family budget” or some term that has less to do with one’s ability to produce babies, but the bottom line is that “mommyblogger” is a category that corresponds to a vertical that goes along with the person who does most of the routine household spending in America. This is a coveted advertising demographic, and it is one that you should want to be in, stupid name or otherwise. Secondly, though the study sited suggests that it’s only women with children, we know that there are many bloggers within the “mommyblogosphere” who don’t actually have children (yet) or who have suffered from infertility who are still grouped into the “mommyblogger” category because of their general appeal to the same type of reader/ad demo. So, name is troublesome, yes. But ad demo is good. The ad demo is what makes our niche so coveted, despite being not particularly traffic-heavy, or useful, or even interesting to the internet at large. People who have not spent much time outside of the mommyblogosphere really do not understand how good we have it in terms of ad money, possibility of advancement, book deals per capita, and the like. You think it’s tough to make it among the mommies? You have no idea, friends. Trust me, you’re going to want to stay here where the money’s good and the water is shallow.

Second, I think that too often we get caught up in the politics of generations past without thinking about what we are saying. Maybe forty years ago we needed to remind people that women were more than just mothers. I think that at that historical moment it was revolutionary to do that. But I’m not sure that today, in America, that is essential to do anymore. While I’m sure there’s still a stray “barefoot and pregnant” believer out there, most people are well aware that women are capable of doing a lot more than bearing children. Motherhood no longer inscribes your existence unless you allow it to do so. When we react to these things as if they are horrific instances of sexism, we’re wasting time on wars that don’t really need to be fought anymore. There are so many other issues that we can worry about. Let’s get started on those.

Finally, in my mind, objecting to the term “mommyblogger” is another of the same problems. While I was at BlogWorld Expo, I was discussing the mommyblogger vertical with some guys from a new ad startup called iSocket (Cool idea that I will discuss at length later), and I noticed they were tripping over their words to avoid calling it the “mommyblogger” vertical. This was probably smart on their part, given the way people deal with it in this niche, but they wouldn’t have to bother with this for me. The way they explained it was that it had to do with what kinds of blogs would appeal to the same people looking at a bunch of them listed next to each other — they wouldn’t necessarily all be mommies writing about their kids, but they all tend to have the same kind of readers. Those are the people who are thought of as being within the “mommyblogger vertical.” My thoughts on being called a mommyblogger are basically: who cares? Am I a mommy? Do I blog? Does it describe the whole of my existence? Of course not. But nothing does. What could? The hairsplitting and minutiae all over a name is exhausting and unimportant. Instead, when I hear “mommyblogger” I embrace it. That is the ad vertical of Dooce, of Pioneer Woman — I think of all the money in that vertical and I happily say, “Yes, I am one of those!” That is all it means to me. And that’s all it should mean to you.

Comments (40)

  1. Oct 19, 2010

    I agree with you that it’s time to stop fighting battles of generations past.

    Since my youngest is 25 I don’t quite fit the eMarketer definition but I still want to embrace that vertical.

  2. Thanks for kicking my ass into acceptance for the understanding that a name is just a name.

    I am a mommyblogger, I am OK, and I will gladly accept payment for identifying as such.

  3. Oct 19, 2010

    I know, exactly! It’s like, people are killing to be in this vertical. Let’s let them call us whatever they want. Who cares.

  4. Oct 19, 2010

    That’s the spirit!

  5. Oct 19, 2010

    I was wondering if you got a chance to talk to the iSocket guys — I can see that revolutionizing mom blogging.

    I don’t mind being called a “mom blogger” although I do dislike “mommy.” Just because no one calls me mommy but my kid, you know? But I do realize I’m splitting hairs here.

  6. Oct 19, 2010

    “People who have not spent much time outside of the mommyblogosphere really do not understand how good we have it in terms of ad money, possibility of advancement, book deals per capita, and the like.”

    Preach it. I’m on the BH network, and I’ve quit submitting myself for the precious few sponsored-content programs that I was eligible for because I never got a thing, even for products I know, use, and have blogged about. It’s unsettling to see people who have never used Brand X be accepted into these programs when I’ve been using Brand X for 15 years.

    I joke about having a kid just to bring my blogging revenue up. Because only them am I apparently qualified to talk about how much I love Pop Tarts.

  7. Oct 19, 2010

    Yes, I do think being in the mommyblogging demographic is a good thing. But I also think the term is somewhat condescending. I don’t think it’s worth waging a war about, but I also don’t think it would be wrong to suggest that the demographic be given a different title.

  8. Oct 19, 2010

    I recently gave my 30 day notice to drop BlogHer ads and it was incredibly freeing. Now, I actually feel like posting about my kids again – I have nothing to gain financially by posting their silly, trite stories.

    I agree with the commenter who doesn’t mind being called a “mom blogger”. I am okay with it. However, I hate, loathe, despise the word “mommy”. I have heard it all too often used in such sneering tones that the word was ruined forever for me. My kids call me “mama” and when they call me “mommy”, I laugh and correct them. *shudder*

  9. Oct 19, 2010

    But women don’t suddenly start controlling the spending when they have children. They control the spending all along. So the idea that mommies (rather than women) control spending is really a function of old men in big companies equating female with mommy. It’s bullshit.

    And while I am not even close to being old enough to be a first-wave feminist, I got a whole lot more feministic when I got higher up on the org chart and got to hear first hand what people who run companies say when they’re talking about who to hire and promote. The idea that women who have children (or appear to be about to have children) are not worth promoting is absolutely, positively not rare. At all. NOT AT ALL. It’s just not said out loud as often. It’s not even all men who think so, either. In fact, the worst comments I ever heard were from women.

    The BlogHer ads I run are actually not great for my brand. In fact, I look like kind of an idiot running ads for laundry soap on a completely unrelated blog. They make me look like a mommyblogger, and I’m blogging about professional work that I do that has nothing to do with my children, my home, or my gender (in fact, you wouldn’t know I was female at all if you didn’t see whose ads I run). But I’m a girl, so I have to stick with the mommies if I want the money. I accept it, but you’re never going to convince me to embrace it.

  10. Oct 19, 2010

    Right, but they start controlling the income for a whole family instead of just one or two people. And I agree, there are still glass ceilings, there are still institutions of sexism, and women are some of the worst offenders. But being called a mommyblogger is so small on the list of problems, and we get mired in this and the dumbass boob stuff, and it makes us look like fools. And I’m telling you–the choice is not run laundry ads because you’re a girl, it’s run ANY ads because you’re a girl. It would be AdSense otherwise, unless you’re in tech. That’s it. There is no other advertising.

  11. Oct 19, 2010

    I agree with the sentiment–hey let’s all get in on the market of mommybloggers!–but I also do agree that the term itself is somewhat irritating and can be condescending. Mommy has a very different ring than female head of household, and I can promise you that companies say the word mommyblogger with derision half the time behind closed doors (or as you saw at BWE, sometimes out in the open). So I can see the fact that the term itself bugs people.

    But on the flip side, let’s laugh all the way to the bank. Why do we care what the marketers think of us because we’re bloggers? I mean, do I care what marketers think of me the rest of the time? No, I’m still just a demographic to them–a set of numbers on a page, a box they try to put me in. Hell, I’m a marketer, I do it all the damn time. The difference is, this way there’s the potential of MAKING money not just spending money. So I’ll take the benefit, leave the condescension and run.

    Also, I can’t WAIT for you to talk about iSocket, because holy wow does that look interesting.

  12. Oct 19, 2010

    I know. But it sucks.

  13. Oct 19, 2010

    Interesting — I’ve always used the “mommyblogger” term as more of a modifier of subject matter than station in life (so, a person who’s post subject matter includes their children or the aspect of having children — not a person with children who blogs about any subject matter).

    According to this definition, I am a mommyblogger. I have children under 18, and I blog monthly. Only thing is, I blog about food. So I’ve always referred to myself as a food blogger (as I used to refer to PW). I suppose the label “mommyblogger” is not mutually exclusive to other niche labels?

  14. Oct 19, 2010

    Well, that might actually have nothing to do with you not being a mom. Sadly. That is another topic. How sponsored content programs are chosen at BH are a different story. Unfortunately.

  15. Oct 19, 2010

    It’s condescending. But you choose how much power you give to it. If you allow it to bother you, then you are letting the types of people who use language to try to control people win. This is the last respite of people who are losing power. They give a title of “mommyblogger” to an ad vertical that is one of the most powerful in the marketplace. Why? Out of bitterness. “Oh, we have to cater to those mommybloggers.” It kills them that those little ladies have so much power. By getting up in arms about something as small as nomenclature, you are playing into their hands.

  16. Oct 19, 2010

    My son calls me Mama, too, and I actually think that makes it even more appropriate that the term would be “mommyblogger.” It just calls more attention to how constructed the whole notion is, how disjointed it is from real life. Re the sneering tones, I reiterate: it’s used in disparagingly because of the power that goes along with it — it is power that is resented by people who feel powerless against it. That is why they sneer. They are annoyed by it, but powerless to ignore it. Let them sneer. Reacting to it is not only wasting time better spent on other issues that are more pressing — real instances of glass ceilings, institutional sexism in the workplace, etc. — than in reacting to just something that is about a name.

  17. Oct 19, 2010

    Yes, they say it with derision because they’re annoyed that mommies have power. First, they’re annoyed that mommies shape society, in effect, through parenting. Then, in advertising, they’re annoyed that the “little ladies” have so much spending power. They always have been. They are annoyed that they cannot ignore us. So they belittle us with dumb names. That’s all they’ve got. Again, I ask you to look to the gays on this — look how well reappropriating ‘queer’ and ‘fag’ worked out for them? They understand the politics of camp, and it has served them well. It doesn’t eliminate discrimination, but they don’t get mired down in stupid linguistic issues like we do.

  18. Oct 19, 2010

    Yes, according to this study, it has more to do with who you are than it does with what you write about. And that’s good news, really, for many people, if they want to market themselves to potential advertisers. The distinction I would make is that, when putting together a media kit, you might say that you appeal to the “mom market” or something like that, whereas when you’re talking to other bloggers or whatever you would still refer to yourself as a food blogger.

  19. Oct 19, 2010

    If a straight PR person stood up and referred to “faggot bloggers,” there’d be an apology, and then he’d be fired.

    I wish it was the same…but it isn’t. I know it doesn’t matter whether we object, because it is what it is, we’re not going to win, and bitching about it will just allow them to point and say, “See? They just sit around and whine and bitch about every little thing.”

    But that does not make it okay. I’m going to continue to be pissed about it until people stop calling me by diminutive names that don’t apply to me at all. I’ll cash the checks, but I’m not every going to be okay with that.

  20. Oct 19, 2010

    The name is just a name. The perception might feel problematic, but Mommybloggers can take a cue from some activist groups of years past and take control of it.

    Queer Nation took back the name “Queer” from those who used it in the pejorative sense and have gone on to make great strides in the advancement of LGBT causes. Similarly, Bastard Nation, an adoptee rights group, took back the name Bastard and used their collective smarts to write and get sponsored legislation to restore birth certificate access in five states.

    How the world responds to mommybloggers is largely up to us, whether we like the name or not. It doesn’t help that the title itself sounds largely dismissive, but there are ways to reach past that.

    Shit, they can call me anything they want to. It doesn’t change who I am. It’d sure be nice to have the ad networks breathing down my door to throw marketing dollars my way. Thank God that’s not why I blog.

  21. Oct 19, 2010

    OK, that’s true. But if they said Queer Bloggers, nobody would bat an eyelash.

  22. Oct 19, 2010

    1. How can “mommyblogger” be an ad term when it existed before mommybloggers ran ads on their sites?

    2. I have two children under 18 but I blog about fashion and style for women over 40. I’m not a mommyblogger; I’m a menoblogger. For proof, see my upcoming series on the joys of not having to buy tampons anymore.

    3. What the fuck is an ad vertical? (OK, I’m just being an asshole; I don’t run ads and am ignorant of the lingo.)

  23. Oct 20, 2010

    1. I don’t know: I don’t know when or where the term originated, but I was referring to its being used in this context, in studies of this type. I’ve seen people bristle at the term “mommyblogger” over the years, so I just used this most recent study and the conference experience as an opportunity to talk about why I thought we probably don’t need to spend so much energy on worrying about it. It’s not because I think it’s a great term, mind you — it’s just that I think it’s not worth worrying about.

    2. Well, regardless of time of life, you’ll always be a parent. I think we can agree on that. The thing about parenthood that I think is odd is that we always want to downplay it until it suits us. Parenthood is a big fucking deal. It isn’t the only thing we do, it’s not our only source of worth, but it’s pretty fucking life changing, and it never goes away. And admit it, you think about things differently after becoming a parent, and you think about people differently who aren’t parents, or about people differently once they become parents. You know you do.

    3. “Vertical” means highly targeted advertising, as opposed to just broadcast. I don’t know for sure why they call it that, but I suspect it has something to do with some kind of stat. Like a stat range? Or maybe how it appears on the page. I don’t know.

  24. Oct 20, 2010

    This is how I feel, but apparently the name is really bothersome to some people. I get that the belittling part is annoying. If it were happening in person to me, day after day, I think it would annoy me more. Like, in the context of an office atmosphere, maybe. But on the internet, it’s pretty easy for me to just laugh at it. It’s laughable to me to think of people having to belittle women that way, feeling that powerless. It’s not that I don’t know about real sexism, it’s just that I think the kind of people who talk disparagingly about mommybloggers are so rarely the ones with any power.

    For instance: I spoke to some PR people from a very good company and they were really respectful of the mom market. They were extremely interested in hearing about this market and what was going on, what the perception of their company was in this space, etc. They were not talking about “mommybloggers” this and that. One of them was a top level executive of the company, and the other was a VP. Of course, who knows what they say behind closed doors, but my point is, these are not the ones going around sneering in public about mommybloggers. They are not the ones making people feel bad.

  25. Don’t you think that “women influencers” or “mom influencers” sounds better? After all, that’s what advertisers want – our influence. Plus, there are female influencers on and offline, from your mom who runs the church bazaar to the female corporate executive who mentors high schoolers.

  26. I don’t necessarily mind the term. I agree that how I react to it depends on who’s saying it and how. I’ve been debating taking all the ‘mommy’ references out of my social media profiles but you’ve convinced me to leave it alone for awhile.

  27. Oct 20, 2010

    Are you frickin kidding me? Mommyblogger is a huge derogatory, negative terminology. Something everyone should be offended has become so commonly used.
    How is my reproductive history any relevance to the classification of my publication?

    I suppose then you would be totally comfortable with GayBloggers for all homosexual bloggers who write about anything from Tech to Automotive to Style? Would you embrace InfertileBloggers? BlackBloggers? JewBloggers?

    Do we classify newscasters, journalists and editors as ‘mommyeditor’ to let the work know that in addition to being an editor she also GAVE BIRTH at some point?

    It is a slam. And I work in PR. Trust me Anna. It is a slam.

  28. Oct 20, 2010

    anna – great post. i’m new to the blog world, but now that i’m here i’m trying to get my head around it all. i appreciate your analytical approach – unique in our vertical (whatever we want to call it) and incredibly useful. you’re also pretty funny for a doctoral candidate. =P

    i also agree we’ve moved out of the ’50s here. the new generation wants and thinks they will have more balance than their parents. neither men nor women aspire to the he-earns-the-dough, she-cooks-cleans-and-minds-the-kids model. i think anyone under 50 who hasn’t been sleeping under a rock understands that having kids is a crapload of work and working for money isn’t too glamorous either. bottom line is that advertisers know that home is where the money is spent, and they also know who manages that spending. so we run the show. yay. it’s no picnic. but at least we can claim the power. in time maybe we’ll get a term more respectful (in a business sense) than mommy. or maybe we take back the word.

  29. Oct 20, 2010

    I think it’s great coming to grips with the fact that people are going to label you by category and by useful marketing descriptors because there are enough of you to market as a group, but I am just wondering if there aren’t some important distinctions to be made here.

    Does any, I mean ANY, mommy who blogs fit the term? That definition did not include mommies who blog professionally and I thought it meant ONLY professional (or serious amateur) bloggers who are mommies are mommybloggers. So I would imagine that it means any mommy who posts or tweets on the Internet and, since Twitter is microblogging, does that mean that every mommy who writes a tweet once a month is mommyblogger?

    I think that the entire community who consider themselves mommybloggers might be better served by seriously defining what a mommyblogger is instead of having someone else do it. Pioneers of mommyblogging out to be up in arms and say, “Hey, if I consider mommyblogging to be my CAREER at this point in my life or for the rest of it, then yes, you can call me mommyblogger, but don’t go calling Ms. Smith a mommyblogger just because she retweets my posts, OK?”

    Plus there are dads who either are or are not mommybloggers. Or are those daddybloggers just emarketers and, if so, then why aren’t mommybloggers emarketers instead of mommybloggers. I wouldn’t take a thing away from any mommyblogger who made mommyblogging a career by asking to be included as a man, but I really doubt there is a non-gender-based way of looking at mommyblogging other than for dads to be “in” the mix but not “of” the mix since there really is no comparison to how men fit into mommyblogging than anything else.

  30. Oct 20, 2010

    Good idea Chinese Grandma!
    You know I think ‘Mommy’ is bad. And maybe MOM is less bad?
    If we were to be totally accurate to the report we should be called ‘Blog-from-home’ Bloggers.
    I could settle for that. 🙂

  31. Oct 20, 2010

    I am aware it was meant as a slam. If you read my post, I think that’s pretty clear. I am arguing it doesn’t matter. I am arguing that 1) there are far more important things to get worked up about, and also 2) that by allowing it to be a slam, you are, in effect, devaluing your own experience. You are allowing them to inscribe your own experience. Which is the whole point of them doing it in the first place. That is the thesis of my post. I’m quite capable of understanding the language of the masses when they are trying to be degrading, thanks. No lessons in PR needed.

  32. How about Family blogger? Personal blogger? Woman blogger? I respectfully disagree that it’s no big deal. I remember when I started working as a law clerk and my boss referred to his secretary as a “girl.” As in, “My GIRL will send that report to you.” Today he calls her his administrative assistant. And it’s because people stood up and screamed.

    It also-okay, I’m Ms. Obvious today–leaves out women with no children who blog about their lives.

    I’m just not ready to sit back and accept it.

    As I said earlier, the suits with checks probably haven’t ever read a “mommy” blog and think the scope of our posts is limited to writing cutesy stories about kids.

  33. Oct 21, 2010

    I see your point here, Anna, but I lean towards Marcy’s perspective. Should we take to the streets, march and picket with signs, lose sleep over it? Of course not. Should we continue to gently but firmly let the folks who get it know that there are more respectful ways to get our attention? Absolutely.

    To my mind, saying “you are allowing them to inscribe your own experience” and leaving the onus on the belittled to “shake it off”—regardless of how coveted our demographic is—is a very slippery slope. It’s not about feminism, it’s about basic respect. Period.

    As several others (including you) have mentioned, even my kids don’t call me Mommy. Why would I be a-okay with some PR flack calling me Mommy just because he has money in his hand? There’s a word for that, too, but it doesn’t mean it’s okay. 😉

  34. Oct 21, 2010

    “Girl” wouldn’t be the same thing, in my mind. But I’m not a defender of the term, anyway. I’m just not as bothered by it as many people. I think it’s something we should fight by embracing.

  35. Oct 21, 2010

    Here’s the thing, though: do you realize how annoying this community is for vendors that have to deal with us? Do you realize how entitled we already come off? Do you realize how hairtriggered and (pardon the term) hysterical this community already seems to outsiders (and, admittedly, some insiders)? I’m not saying we should change who we are, here, nor am I saying that “mommyblogger” is a great term, of course. I never have said that. I think mincing words over, um, words is a battle that maybe isn’t right to fight at this point.

    Here’s how I think you get somebody to stop calling you mommyblogger, or how you get “mommyblogger” to mean something totally different: you put articulate, smart people out there who announce themselves as part of the “mommyblogging” community. Because the media, the PR people, everybody is already using that terminology. You then force them to see you differently. We have not done this as a community. We have put the same people, saying the same things, doing the same things, over and over again, insisting that we be called “mom bloggers,” in the public eye. That does not translate to the average viewer. All they see is a really small distinction in language that doesn’t mean anything to them, and some little lady being a pain in the ass. I think it serves to strengthen the sentiment that made the term in the first place.

    This is just my opinion. I also know that I have the luxury of never having worked in a corporate environment, so my reaction to the term is much less than what it would be otherwise. I’ve never had to deal with the kind of environment that gives birth to this kind of stuff, so it’s not as personal for me.

  36. Oct 21, 2010

    As a writer, words are always personal to me. The idea of embracing a descriptor I find disparaging to change the emotions attached to it sounds empowering, in theory, but I just don’t agree that it’s that simple. That would be like me telling my kid that he just be the best damn weirdo ever to thwart the bullies, rather than just acknowledging that it kind of sucks to be called a weirdo.

    I’m in total agreement with you that it doesn’t merit an outcry or a battle. But there is a huge difference between 1) being the professional presence I want to be, changing perceptions with my actions, then using that influence to point out (at appropriate times) that the term is one I find counterproductive at best and dismissive at worst, and 2) just succumbing to “if you can’t beat ’em, join ’em.”

  37. LOL!! I am usually on the side that mocks political correctness, especially since so much of my blog deals with adoption-mine, and my kids. I dunno, mommyblogger just sticks in my craw. I was single until I was 33. I baked cookies, used laundry detergent, even sewed. I did everything that a mommyblogger advertiser would want. Only problem was that I hadn’t found my Mr. Right Click yet and my blog would have been called “George Clooney, Can You Spare A Cup Of Sperm?”

    You got me though–I’m gonna do my first List Monday for you “Why I Hate Being Called a Mommyblogger.” See ya on Monday!!! 🙂

  38. Oct 23, 2010

    This is a really interesting post and I’m enjoying the discussion in comments. But let me offer an industry perspective on your statements above.

    I have worked in advertising for 20 years. Mommy blogger isn’t an ad term. It was a term given to moms who wrote about their children, by other bloggers, and that happened long before there were ads on our blogs. They might talk about the “mom demographic” or the “mom market” which are advertising terms. But mommyblogger was a phrase that was handed to them. It was probably media created, actually. I’d love to find the first use of it.

    Also, I’ve never heard any client or agency “annoyed” that mommies have power. Or annoyed that they can’t ignore us. So I’m not sure where that assertion is coming from. There may be some misogynists out there as individuals who don’t like women in general, or moms particularly, but it’s not emblematic of the industry at all. It’s more likely that ad people often think they’re smarter than all consumers. Not just moms. David Ogilvy once famously cautioned his employers, “The customer is not an idiot. She is your wife.”

    Condescension towards moms in ads (which is way too prevalent) is less because anyone feels threatened, and more because the ads are often created by folks who don’t understand the target.

  39. Oct 24, 2010

    It makes me giggle when people get so mad at being called a “mommy blogger.” Who the hell cares what pigeonhole you’re being dumped in? Might as well defy expectations, yo. Or not. I guess that’s all I think about it.

    I used to chafe at it, too. My blog’s name is a deliberate poke at the Sunshine Mom Blogs I saw when I started blogging. Now I find it hilarious when people are all, “but I’m SO MUCH MORE! Of course you are, dude. That’s not the point. People are always using neat boxes to put each other in so that we can make sense of each other.

  40. Oct 25, 2010

    I’m a very new mommy blogger, one with no marketing potential who is still trying to find my sea legs, and my relationship with the term has progressed from one of derision (when I was outside),to one of confusion (when I first started my blog a couple months ago), to one of uneasy acceptance (okay, I suppose the term is okay), to one of admiration (I like that the term makes some people uncomfortable). I don’t think advertisers use the term negatively. They’ve got a lot to gain from this market. I think writers are wary of the term, both mommy blogger writers and outside bloggers. Mommy bloggers hate the label, which I understand, because it devalues the writing, and outside writers hate mommy bloggers because they feel lesser mommy writers are taking over, which I don’t understand. We may be Hawthorne’s damned mob of scribbling women, but we are a damned good mob.

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