Well, Here’s A Nice Hypothetical On Trust Capital, As It Happens . . .
So, we’ve been talking about trust capital in the mommyblogosphere, and wouldn’t you know it, I’ve got something come up that is relevant to this space to throw at you guys as a hypothetical. One of the things that this part of the blog has become useful for is as a resource for people who are looking to find out information about blogging conferences. As it happens, I’ve only been to two blogging conferences myself, but I get a bunch of searches on blogging conferences all of the time, and I also get emails from people asking me if I’ve been to XYZ conference and if it’s good and is it a good expenditure of money, etc. all of the time. I’m not really sure how this happened, but there you have it. Usually I tell people that I’ve only been to two conferences and I let them know what I know about those two, and regarding the others I might tell them what “the word” is on them, if I know anything, but that’s it, because, you know, what else can I do?
So anyway, earlier this week, the CEO of a blogging conference contacted me regarding attending an upcoming conference “as their guest” to do a review of the conference. They had noticed that I wrote about the M3 Summit (though I did not attend it, I just noted that it was happening) and wanted to get my take on the upcoming conference, and they were specific that they wanted my honest take on this conference. They are willing to pay for my conference pass and my airfare, but I’d have to pay for my hotel and food, incidentals. This is a conference that is pretty big in many niches, though not necessarily in the mommyblogging niche. I would not have gone to it on my own because the pass was prohibitively expensive, but having a free pass makes it more attractive.
The question is: should I go? Does this mess with my trust capital to do this? On the one hand, going and evaluating the conference for the readers of this blog fills a definite need, based on the searches and the emails I get. On the other, I’m effectively being compensated to do it, so it would be different from the usual conference evaluations I’ve done in the past. On the (third) hand, I would have to chip in some of my own money to do it, too, so it wouldn’t be a fully compensated thing, so maybe that would give people some more confidence in my ability to do a legitimate review?