5 Things To Be Included In My Forthcoming FREE Guide To Selling Private Ads
Today I’m excited to let you all in on a project I’ve been working on lately: an ebook that compiles all of the information I’ve gathered on selling private advertisements for blogs, as well as other forms of more experimental private blog monetization. This ebook will not only put all of the stuff I’ve already written on monetization here in one handy spot, it will also expand on that information, based on the experience I’ve gained over the past few months and fill in some gaps based on different backgrounds, traffic levels, and numbers of advertising prospects that people have. My goal is to have this ebook ready to launch by the time of BlogHer (at the beginning of August), but I need your help to make it more complete. Below I’ve listed some of the more general concepts I’ll be covering; in the comments or in email, I’m hoping you will let me know what I’ve overlooked or what you guys would like to see in a book like this, keeping in mind that if it’s not something with which I have personal experience, I am happy to try to track down the information to the best of my ability in order to include it in the book. I’ll keep you all up to date on the project as it progresses, and I hope everyone will spread the word once it launches, because I think it’s something that will be really useful to many people in the community.
- Topic Area One: How To Put Together Materials, Plus Record Keeping And Billing. This section gives ideas and samples on all of the various web sections and documents you need (or would have, ideally, anyway) in order to launch a private advertising venture such as: a media kit, a pitch letter, some kind of guidance to advertisers about how the ads are displayed, the more technical elements of things, how I keep records of advertisers, how I code the ads, how I bill people, all of that kind of stuff.
- Topic Area Two: How To Find Potential Advertisers. This section talks about various different ways to find potential advertising leads, in addition to the ways that have already been discussed here (mostly the PR email mining method).
- Topic Area Three: How Much To Charge. This section talks about how to balance your advertiser and your blog and the circumstances and come up with an appropriate price for the placement. This is more complicated than just coming up with a set of prices, because though you will want to do that, there are different advertisers who have different priorities and who are using you for different things, and you need to treat those people differently. (One of the reasons I want to do an ebook is so that I can talk about these issues at length without having to be so cryptic like this. Sorry for this kind of language, but I promise this will make sense later.) I’m hoping to help make more sense out of the puzzle of pricing in this section, with attention to niche, traffic level, and also the needs of the advertiser at the same time.
- Topic Area Four: Closing the Deal. This section talks about how to convince advertisers that they should buy an ad with you, based on a variety of different factors. It also tells you how to approach people, based on the basis of their objections to buying an ad.
- Topic Area Five: Alternative Ideas. This section talks about new ideas for monetizing that are being experimented with and how you can go about implementing them yourself, with some examples of people who have done them successfully, and how they have gone about doing it. Plus, ideas for how monetizing might look in the months/years to come, and how you can sell small businesspeople on getting involved.
I also will include some kind of discussion of when using ad networks is constructive and how to decide when it is working for you and when it isn’t. What else am I missing, peanut gallery?