Gawking At BlogHer’s Lack Of Market Research
Now given I have no credibility left, but I cannot let this pass.
What on EARTH possessed BlogHer to start advertising on Gawker? There are so many things wrong here, I don’t even know where to start. First of all: BlogHer is an ad network. It is supposed to be selling ads, not placing them. But even if you ignore that fact, and assume, as they will no doubt argue, that this is an ad for the BlogHer community site — why are they advertising on GAWKER, of all places? The Gawker reader is somebody who likes snark, not BlogHer. They like funny things. Gossip, snark, rudeness. Nasty, mean, introverted, jealous, mean, petty, and broke people.
You know, like me. I am the Gawker reader. Me. You know, the kind of people you like to describe as “TROLLS ON THE INTERNET.” Because they are definitely not going to find potential BlogHer readers there. If I didn’t know better, I’d have thought they placed it there for ABDPBT readers to find, and indeed, an enterprising ABDPBT reader is the one who sent this to me. Um. Duh. If you need more readers, you might give market research a shot.