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How To Read The New, But Constantly Updating ABDPBT Blogging Ad Network Quick Reference Guide

How To Read The New, But Constantly Updating ABDPBT Blogging Ad Network Quick Reference Guide


A reader recently suggested a great idea for a series of posts for ABDPBT Personal Finance that would make it easier for people to navigate the various choices of ad networks available to bloggers. Though I’ve not personally worked with all of the networks, I figured that through culling personal experiences of readers and doing a little research I could figure out a general guide for people so that at least we could give newer bloggers a better idea of what to expect. So, today, I’m going to tell you about what the quick reference guide will involve, and show you the first two networks that will be featured on it. In the coming weeks, I’ll add new networks to the guide as I gather more information, and alert you to the updated guide as it grows. If you have information or input on any ad network — good or bad, anonymous or otherwise — that you’d like to contribute for the guide, please sent it to me at anna at abdpbt dot com. As always, all of your contributions will remain confidential.

  1. Name. You know, just the name of the network, its logo and where you can find it on the web, etc.
  2. Genres. This column deals with the areas of blogging the network is open to and/or with which it usually deals. Most blogging networks are open to all areas, at least that I know of, but most of them specialize and/or are more built up in certain areas, so you might have a better chance of getting in or less of a chance if you apply at certain times. An example of this: Federated Media did not have much of a presence in the design community until recently (except, of course, with the NotCot family of sites). But I know that recently they added a bunch of design related sites and have really beefed up their design roster, so if you are a design blogger, recently might have been a good time to have applied to Federated. Right now, is not a good time (I would guess, anyway) because I know they just signed a bunch of people. This is all conjecture, but I know there are a bunch of them on board now, and based on how those guys usually do things, I think they probably won’t be signing any new design blogs for a while. But who knows, Federated always eludes me, as we all know (sniff.). The genres column is not meant to dissuade anybody from applying from anywhere it’s just sort of an orientation for things. So don’t be discouraged by it. Please.
  3. Average cut. This column gives a basic understanding of what your percentage take of revenue will be if you sign with this network. It’s just an estimate, because some networks sign different deals with different bloggers, and sometimes there are different deals with different advertisers, and sometimes deals change over time. But as a general rule, and based on historical performance, this is what you can expect. I’m basing this column on the information that I have, based on my own experience and what has been reported to me. If you have info that conflicts PLEASE let me know about it and I will definitely include it in my guide. I want to keep this information as accurate and up-to-date as possible.
  4. Pros. This column states what I see, and what have been reported to me as, the benefits of being in the network. They can include all kinds of different things like ease of use, payments, campaigns, customer service or whatever. Whatever comes to mind of people in the network first. If you’re in a network and you see something I’ve missed, again — let me know.
  5. Cons. Like the Pros column, this column is just the quick response to what is not so great about a network, the first thing you think of when you think not so great. If you have some thoughts that you think I’ve missed, let me know.
  6. Sweet spot. Sometimes an ad network isn’t so great, but it’s good for a certain period in a blog’s development. I refer to that as the “sweet spot.” Look to this column to tell you when this network is good, even if it’s bad at all other times — in other words, even a stopped clock is right twice a day, and even a bad network can still pay off at certain times during a blog’s growth. That time is the sweet spot.

Comments (4)

  1. May 17, 2010

    Thanks Anna! This is going to be really helpful!

  2. May 17, 2010

    Loving my visits here. The Guide looks great so far. Thanks for doing this.

  3. May 17, 2010

    Ooh, I love charts! Nice work.

  4. May 18, 2010

    Anna – this could be really cool, I’m excited to see how it turns out.

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