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5 Things I Learned In My First (Almost) Two Years Of (Almost) Full Time Blogging

5 Things I Learned In My First (Almost) Two Years Of (Almost) Full Time Blogging

this is not me

Last Monday, I posted a list of recommendations for small bloggers looking to monetize. The recommendations I made prompted a few questions regarding timelines and what kind of results to expect, and as I began to answer I realized that perhaps it would be better to just write a post on the topic. In July, it will be two years since I first launched ABDPBT, and though the blog has since grown into four different sections, I have learned quite a bit since then about what it means to approach blogging as a business. Though there are countless other people who have been doing this for far longer than I have been, I am one of only a handful of people who started blogging as a business endeavor from day one and who have worked at it full time since then. Below are some observations and advice based on those two unusual characteristics of my blogging experience.

  1. It takes almost two years really gain traction.

    People want to start blogging and hit it big yesterday. There is no one-size-fits-all answer for how long it take to hit it big, but look at it this way: Dooce was blogging for five years before her husband quit his job, and Ree Drummond published her cookbook after about three years of full-time blogging. Those are the two meteoric success stories of the mommyblogging world, and they are hardly overnight success stories, so you shouldn’t expect to be any different. In fact, you should expect it to take longer, if anything.

    I think it is something like two years before anything tangible is likely to start happening.

    This doesn’t mean that magically after two years, you are huge or an “A-lister” or that everybody loves you and you’re being invited to speak at conferences, represented by Federated Media, and have a book deal. But if you are working very hard and consistently, beating down every doorstep and not taking no for an answer, over and over again, for two years, you will have gained some traction and have a readership in that time.

    At almost two years, there are many people who, maybe they don’t actually read my blog, but they at least know this blog exists by now, they are aware enough of its existence to be annoyed by its name. That’s with updates of not every section of this blog every day, but at least a few times per week, going to two or more conferences per year (even though these sometimes give me anxiety), keeping up with tons of other blogs (commenting when I can), returning emails (always), returning comments on my site (nearly always), returning @-replies and DMs on Twitter (very often), responding to PR solicitations (often), offering to help PR people when I think I can help them find people who fit their products better than I do (occasionally).

    I consider this my career and treat it that way, even when I don’t want to — like the past few weeks, when I’ve kind of wanted to escape it. I have faced it. And even then, success isn’t handed to you overnight. It takes a ton of work. I rarely think about how long it is going to take, perhaps that is because of my background. But people who think that bloggers who are fabulously successful like Heather Armstrong and Ree Drummond are just lucky are sorely mistaken: it takes a ton of hard work and time to get where they are. You will probably have to work even harder.

  2. You have to bring something new to the table.

    It’s really easy on the outside to see a blogger who is successful and think, “I can do that.” Maybe you can. But they did it first. What are you going to do that is different? Because they’re already doing it. We don’t need another one of them. We don’t even need a better one of them, necessarily. We need a different something.

    The easiest thing to do is to just figure out whatever it is that makes you you and make that your thing. Like for me, maybe being a pain in the ass critic is not necessarily something that you would consider an asset, but look, nobody can do that like I can. So that’s my thing, and that’s what I built this site around, different aspects of that, and my life. And all of the parts of the site feed into that. Nobody else is doing it because, well, nobody else can do it — and would they want to? And there’s a purpose to it, and there’s a market for it, and it allows me to do what I do best, and I can go through the web and be me, even if I have to take heat for it sometimes, I never have to hide who I really am, or worry that somebody will figure out that the way I present myself doesn’t really match my personality.

    If I have one piece of advice to give a new blogger it is this: try to make you “online brand” match your real identity as much as possible — to the extent that you can control this. They don’t have to be the same thing, necessarily, but try to keep them from totally clashing. Discrepancies between the two can really cause problems down the line. This might not make sense to you now, but later on it will — you need to have a brand that allows you to be true to yourself, or else you won’t want to stick with it for as long as blogging takes to turn into a money making endeavor.

  3. Very few can make it on display ads alone.

    Very, very few bloggers can make a living solely on display ads. There are some who do: Dooce, Pioneer Woman, MckMama, and some others (Nie Nie?) I believe. But even those ones are plagued by the problems we have seen with ad networks being able to meet their ad inventory demands in a down market. You have to have crazy traffic to do so: I’m going to estimate that the point at which it becomes a full time income (when using an ad network, that is) is somewhere over a million pageviews per month, though this would depend upon where you live. If you live in Los Angeles, it would probably be several million pageviews per month, but elsewhere in the country, perhaps only 750K would be enough. If you sell private ads on your own, you might be able to make a full time living before that point, and if you broker your own placement deals, you definitely could make it long before that. The point is: display ads, at present, are only an option for full time income for a small portion of bloggers with very high traffic levels. You might be one of those people some day, but you have to be in it for the long haul and you have to really put in your time and be willing to sacrifice to get there. It is not going to happen in a year. It might not happen in five years. It might not ever happen.

  4. There must be some kind of EVENT (over which you have no control) that brings you to the next traffic level.

    This is the very cynical part of my analysis that is going to make everyone cringe, but when has this ever stopped me from doing anything in my life? If you look at the few people who have reached the very very high traffic levels, the ones who have a full time income from display ads, they all have some kind of EVENT that got them there with one very notable exception. That EVENT includes a firing for writing about a job on the internet that was covered extensively in mainstream media (Dooce), the heartwrenching struggle with sickness of child (MckMama), a horrific near-death accident that was covered by mainstream media and subsequent triumph of the human spirit recovery that was covered by Oprah (Nie Nie). The exception to this is Ree Drummond, who I think bypassed these through masterful use of marketing to get the word out about her site, and kept people around because the content was good and everything spread through word of mouth until mainstream media finally caught on within the past year. My point is not to lessen the merit of these bloggers but rather to call attention to the importance of these EVENTs in bringing up their traffic to income-generating levels. Without those EVENTs — over which a blogger cannot have any control — the blogger’s traffic might not ever have reached the traffic at which it currently resides. (And yes, I know I will be attacked as “heartless” for saying this.)

  5. You must be an entrepreneur first, writer second. At some point in the history of the blogosphere, it might have been the case that you could end up finding yourself at the helm of a very profitable blog without a plan, but this is not the case anymore. Do I consider myself to be a writer? Yes. I always have been. When I was a child, I wanted to be a writer. But if you want to turn a blog into a money-making endeavor you need to think of yourself as an entrepreneur first and a writer second. Hopefully you have skills in both areas, and about eighteen other areas as well, because you are going to need them. Being a good writer is not enough. In fact, it’s not even necessarily required. There are tons of good writers, and not all successful bloggers are necessarily the best writers. If what is most important to you is to write, then just write. If you want to find a market for your writing, then blogging is a good way of doing that, but you will have to be willing put your artistic needs in the backseat on occasion to get stuff done. This does not mean it’s not important. It just means that there are many ways of being creative. The great thing about building a blog is that you never know which way you’re going to be able to express your creativity next.

Comments (29)

  1. May 10, 2010

    Hi Anna, you’re a new discovery for me (your blog was passed on to me privately) and I have so far found your site and what I’ve read pretty interesting :). I’m not an A-list blogger but I have experienced some success (with lots of luck along the way) and I hope it’s ok to share a few things about my experiences blogging…

    It takes almost two years really gain traction: In most cases yes, but it can happen sooner (it did for me!). Gaining traction is relative (what’s big to you may not be big IMO) but it is possible. I found my stride within 6 months to a year (a few thousand subscribers at that point), but the 2 year mark is a good indicator of the state of affairs.

    You have to bring something new to the table: This I very much agree with. When I first started my blog, there was nothing like it and that’s why I think things happened sooner for me. It’s EASIER to get attention when you’re unique. Within the first year, “tip” blogs and websites came out of the woodwork (be prepared for this, you’ll find this frequently the bigger or more exposure you get). Similar blogs at some point start overlapping some traffic and readers do take note of this (judging by the occasional email I get that point out what they perceive as other bloggers “copying” or questioning a site that looks too much like my site). It’s really something to avoid for many reasons and it rarely comes out well for someone piggybacking on a concept (from what I see).

    Very few can make it on display ads alone: ITA…I serve over 4 million banner imps a month (after ad blockers, using two different networks, 3 ad slots) and the money just isn’t what you think it would/should be. The biggest issue is fill rates. I’m considering options (there are a lot of stinkers out there that contact you relentlessly once you get to a certain size) but unless you’re huge (between 25 million and 100 million pageviews a month), good advertisers + good fill rates + good CPM is hard to achieve on your own–at least that’s what I’ve been told when I do find a good potential nugget. Not impossible with a little bit of elbow grease though and that’s what I’m trying to work on now 😉 .

    There must be some kind of EVENT (over which you have no control) that brings you to the next traffic level: Yes, Yes and Yes! BUT…the event doesn’t have to be negative. The only reason why my site is the size it is now is because blogs with huge amounts of readers linked to me several times within the first year, year + half…plus random mainstream media pickups that happened organically (washington post for example). This happened completely naturally and on its own (I don’t have any networking connections or friends in high places at all). I realize my blog size is not the size of blogs in your example, but it’s a healthy size and successful.

    You must be an entrepreneur first, writer second: I did this backwards. My blog wasn’t intended to be a business. I didn’t put ads up until two years had passed and those were just affiliate banners that brought in enough to cover hosting and misc. fees. Display advertising didn’t go on the site until last Spring or so? My top priority is/was making my site valuable and worthwhile (again…relative to each person’s opinion 😉 ). Money wasn’t on the radar at all initially and in fact it was hard for me to come to terms with adding advertisements (what I learned: at some point you have to start bringing in an income to cover costs and pay for features to make the site better).

    My biggest issues are time management. I’m wholly focused on creating/documenting good/interesting/creative information and keeping the site running well (on the backend of things). I’m not a pro at code/software/web design so it takes me 10x longer than someone who knows what they’re doing. I totally suck at networking (doesn’t happen!), responding to emails (the amount is overwhelming) and social media (doesn’t happen!–I just added a twitter feature last month).

    My take on things:

    –It’s harder now than it was years ago to gain traction in blogging. There is a noise factor to deal with now (which being unique/original will help overcome). It’s important to keep that in mind and give yourself time to get established.

    –Don’t be too discouraged about the overwhelming success of others–let it encourage you! If it’s possible for them, it’s possible for you. Keep in mind that some of the biggest bloggers have connections and resources that the average person doesn’t (some known, some not known). They’re big because their content is appreciated and it’s great, but they also may have a boost in high places or very networked with influencers. It’s not impossible if you don’t, my blog is proof of that. Also a few years ago bloggers & friends could do things like hit digg, delicious, stumbleupon and blog comments relentlessly to direct traffic to their blogs…those methods are now looked down on or have measures put in place to prevent them. Again, older, more established blogs were able to take advantage of that to gain traction. You don’t…but it’s not impossible to do without that (my blog is proof of that).

    –Being a small blog has it’s difficulties (if earning an income is your goal), but as your blog grows, other issues arise. An evil stalker or two will find you (this could be someone who just stumbled across your blog, this could be another blogger who wants you to quit–you don’t know!). Some will be insincere and try to take advantage of you, both big and small bloggers (to get you to link to their sites, copy your content style/ideas without credit), some advertisers too. Friends of bloggers who decide to compete with you won’t link to you or leave comments or stumble your site in their very active stumbleupon account (and some bloggers have A LOT of friends). Some will actually despise you–just because. The good news though is that the good far outweighs the bad, especially if you love your blog and love the work you put into it :).

    I would say you need four things to survive and grow as a blogger: Determination–Love For What You Write About–Readers/Subscribers Who Support You–Luck

  2. May 10, 2010

    Thanks so much for your thoughts — I am a reader of your site, so I especially appreciate your perspective. I agree on the point that traction now is different from a few years back. I think it is different if you started before say 2006 than if you started when I did (2008), and probably even more so if you were to start a blog from the beginning today without any connections. I try to keep the 5 year mark for Dooce’s husband quitting his job in my head as a marker only to keep myself from getting discouraged. I feel like I don’t have a right to be discouraged until it’s been 5 years of hard work and getting up after being knocked down, etc. It’s definitely a different world now, but a number like that can help keep things in perspective.

  3. May 10, 2010

    Phew. Just crossing the one-year mark (already?!) and it’s great to read perspectives from a few years forward. So many good-to-knows in this post … thanks!

  4. ......
    May 10, 2010

    Don’t use a picture like that, it’s rude. My 7 year old son saw it and asked, “how does she stick her butt up like that, wait, nevermind I can do it!”

  5. May 10, 2010

    Have you thought about whether this site can really meet your needs as a reader?

  6. May 10, 2010

    Carolyn, you’re welcome. I wish I had this info when I was starting, so that’s what this blog is about, believe it or not.

  7. This is great advice, thank you for sharing it. And Anna thanks for your advice & experiences too.

    It shows that it really isn’t an overnight thing no matter what your reason for blogging is.

  8. May 10, 2010

    It exhausts me to think about all this work. I’m ambivalent about relentless self-promotion (btw, everybody–look at my blog!). I have great respect for you big-shot bloggers and all the hard work you do, but I don’t think I have the stomach for doing it myself. Of course I want everyone to read my stuff, but all I really offer is to mildly amuse my readers; and I don’t know if it’s worth my time and energy and the risk of being perceived (found out) as a pathological attention-seeker to go full bore on “promoting my brand.”

    I just re-read what I wrote above and realized it probably represents the feelings of about a bazillion other bloggers. I guess you have to convince yourself you are doing something important, or be content with writing for your little circle of friends, which is not the worst thing ever.

    This was a great piece. I appreciate your bluntness. I’ve had an inkling about some of the things you and Tipnut explained, but it’s edifying to see it spelled out.

  9. Jenna
    May 10, 2010

    Thanks for these insights. I’m currently debating if I want to market my personal blog in hopes of getting a little more income and your blog post sparked some interesting thoughts that I hadn’t considered yet. Especially around including making your online identity like your offline identity, not sure if I’m ready for that just yet.

  10. Rose
    May 10, 2010

    OMFG. That is rich.

  11. Susan Tiner
    May 10, 2010

    I absolutely agree with all of Anna’s points. That’s why I shut down my blog. I may start another one in the future, but if I do it will be will clear eyes, appropriate expectations and a solid business plan. The main thing I’m doing now is enjoying not being glued to the internet! I have time to engage in other projects. It is such a waste of time to spend blow hours and hours of time writing a blog with a poor business model.

  12. May 10, 2010

    It’s a start-up business like any other. It’s not that you cannot succeed at it, it’s that you have to be willing to put in the blood, sweat, and tears to do so. I only get discouraged when I see people talking about how they are real writers who do it for the love of writing, as if those of us who want to do it for a business do not love writing enough to do it for that. Au contraire. I love writing, too. I love writing enough to want to turn it into my main source of income. But I am a realist. I know there are few ways of doing that in any media these days. And I am willing to do what I have to do to give myself the flexibility to write the way I want to once I’ve built a platform that is income-generating.

  13. May 10, 2010

    It’s more just making sure that they don’t clash. You can have boundaries. I do. For example, I don’t use my husband and my son’s real names. If people really dig around they could probably figure them out, and in real life I will tell people the names, I just don’t publish them on the internet. These are superficial things, just small things I do to allow them to live their lives as private people.

    My point more has to do with a huge discrepancy between who you are online and who you are in person. There will always be a bit of a disconnect — for example, I am far more verbal online than I am in person — but you should always be true to yourself, IMO. I find it very disturbing when people, for example, act one way online and a completely different way in person. It calls into question everything about them and their blog/brand/whathaveyou. For me. This is my own bias. But I would not be totally shocked to find out that other people dislike it as well.

  14. May 10, 2010

    I think it’s good to have a business model, though I think blogging is all about learning as you go. When you start up again, you might as well start up with the same blog. Unless you want to go in a totally different direction. Though for me, there’s something appealing about having that archive there, I’m not sure why.

  15. May 10, 2010

    Anna,

    Thanks for your reply! That’s a more encouraging way for me to look at the prospect of blogging as a job. It’s not just self-promotion; it’s getting to a place where you can have artistic freedom as well as success.

    I love writing too. But I love it a lot more when people read what I write.

  16. May 10, 2010

    Yes, and blogging is one of the best ways to get that, whether you do it for money or otherwise, these days.

  17. May 10, 2010

    Anna, these are the kind of posts that – as a newbie blogger with perhaps maybe just a little bit of a pie-in-the-sky business dream – keep me coming back to read you consistently.

    I feel like I’ve had pretty good success in my mere two months of blogging, but it’s still hard to keep my stats or number of comments on any particular post from influencing my mood way more than I would really like it to. I know I’m not alone in that though, as I’m sure it’s something everyone obsesses over more or less – especially when they have only just begun.

    I love writing but I certainly haven’t written all my life. In fact, I’ve probably never written close to as much as I have since starting up the blog. So at the very least, I can and do take some solace in the fact that I get to just write for writing’s sake. Even in just a couple months, I have seen improvements in what I write and in finding my voice. Though it may not be as concrete as my readership stats, it’s encouraging to know that I’m at least not totally spinning my wheels as I’m out there trying to gain traction. But you’re still very right to say that it takes much more than just the writing if your ultimate goal really is to start pulling in those huge numbers.

  18. Penny
    May 10, 2010

    Hmm. I sort of think the “event” thing is not right. I can think of other bloggers who really didn’t have much of an event. What about Dad Gone Mad? What about your site? Sites like Amalah and Sundry Had Babies, which were events, but they were already pretty popular before that. I think it’s sort of an EITHER and event OR a really big schtick that’s somehow still relatable to most people. Pioneer woman is popular in part because her life is way out there – all romance novel style, city woman living on a prairie in modern times, That’s really unusual in a fantasy-land kind of way. But then, this is balanced by the fact that most of her readers are also mommies and/or like to cook and so there is a little element of her in all of them. Your blog is really popular perhaps because it’s the only freshly-written, acerbic take on the business side of mommy blogging. It’s unusual, but all of us bloggers have some little bit we can relate to.

    Also there’s an issue of controversy, which is essential I think in keeping bloggers interested, and the frequency of which would be an interesting topic to discuss perhaps. The whole, no press is bad press kind of thing.

  19. May 10, 2010

    Liam, there’s a definite benefit to blogging in improving your writing. Unquestionably. And in fact, I would argue that this is something you really cannot achieve absent the monetary angle because without it you aren’t guaranteed to stick to doing it all the time even when you don’t want to do it.

    I definitely have days where I feel like I’m putting so much in and getting nothing out. Then I think about where I was when I started, or where I was six months ago, and readjust my attitude. It’s really easy for your perspective to change, or get used to certain stats and start to expect certain numbers. Or to start judging your insides by other people’s outsides, like they say in AA. All blogs are different, all markets are different. There are different markets for different things. This blog does not have the biggest potential market in numbers as does, say, Ree’s site. It just doesn’t. I know this. But I still look at her stats sometimes and get jealous. I have to keep myself from doing that. & so on.

  20. Jenna
    May 10, 2010

    Good point. I’m not worried about my personalities clashing. I definitely want to be authentic in both worlds. More of just personal branding and what that would look like… Thanks for the insight though.

  21. May 10, 2010

    Penny, I was thinking of the EVENT as being something to take you to the level of being able to earn an income on display ads only. So by that measure, Dad Gone Mad, me, Sundry, et al. have not had an event, bc we’re not at that level. I’m not at level by a long shot. I probably didn’t make that clear above. But also, Ree has circumvented the EVENT through her legendary giveaways, which are just the blog form of marketing, but on a grand scale. Nobody does those like Ree does.

    Controversy definitely drives traffic. But there’s also a chicken/egg element. For example, I know a lot of what I write is controversial. Some of it I know is going to be controversial. Some of it I’m surprised by. I honestly thought the Daddy Blogger post I wrote would just be funny and people would move on, I never thought that one would end up causing so much turmoil. And look at the comment above about a stock photo I used. At some point, the controversy just starts finding you, once you hit a certain traffic level.

  22. May 10, 2010

    That comment about the photo is high-larious. Actually I thought it was you at first, and not a stock pic, because of the blonde hair.

    Anyway, lots of good stuff here. I just wanted to chime in and say, certainly it’s not heartless to point out that lots of big bloggers had events that took them to the next level. It’s just the way it is. Hence the fact that weirdos and sadsacks are occasionally revealed to have fabricated some crisis to blog about and defraud people. I can’t remember, but didn’t some woman pretend to have a severely premature baby when she’d never even been pregnant?

    Also, speaking as a small blogger, but nonetheless one who updates often, one of the biggest benefits of blogging has been that my writing has improved. Not just my blog writing, which I don’t really labor over that much, but my academic writing. It’s like I can just pick some words and move on instead of opening up a vein over each phrase.

  23. May 10, 2010

    Anna, thanks for being so thorough in your response. THIS is exactly what I wanted to read. It’s real, and motivating. I have 3 different blogs. I have 3 million ideas. I think that’s my problem. I have no business plan, I have very little focus, and it just doesn’t work.

    another question I have for you, and this could be an entirely different post (or beast) on it’s own, is about hosting services. Do you see a trend? Is blogger better than word press or better than….

    also, you mentioned Nie Nie. She is someone I read often. I would love it if you wrote a whole post on her and her sister CJane and their business model.

    you’ve been a doll.

    thanks for your hard work.

  24. May 11, 2010

    Yeah, I picked it because it’s like a thinner, more attractive version of me that I thought you guys might think was me. Because I am super dishonest and always trying to mislead my readers into believing falsehoods and thinking things like tiers exist that don’t exist. As such.

    But you know that by now. 🙂

  25. May 11, 2010

    Hi Damaris:

    I actually don’t read Nie Nie or CJane, but I can look into them a bit, I probably should since I know they are both very successful and seem to be players in this sphere. Blogging is weird that way but I will definitely keep expanding my lens for more people from whom I can learn.

    Re hosting services, I definitely have people I recommend. I absolutely recommend Liquid Web as hosts (that is an affiliate link). If you’re starting a blog as a business, I think you should start out as self-hosted WordPress from the beginning to save yourself headache down the line. I’ve written about it on my tech page before, but basically I think blogspot is not as professional, and though it’s a good place to begin, you’ll end up having to move, and I’d prefer to avoid the headache, personally. WordPress has more options, etc.

  26. Lisa
    May 12, 2010

    You mentioned what I’ve never quite understood about PW. She doesn’t have that EVENT, that human interest story that makes people relate to her and sympathize with her. Honestly, for all her keeping it real, she’s kind of hard to relate to, with her $14/sq.ft. floors and all. But she’s not only managed to keep a popular site, she’s managed to get book deals out of it (maybe a movie, is that really true?) What about her love story is any different? Why is it a book?

    My mom actually asked me this just last week — “How did her site get so popular?” I really don’t know what has set her apart.

  27. May 12, 2010

    I actually think Ree does have a pretty interesting story, but from what I understand the appeal is somewhat like a romance novel, no? I’m not a regular reader of her site, actually, because I hate cooking and I’ve always been kind of, uh, uncomfortable with things like cows and you know, ranches and the like. I mostly study her as a businesswoman. But my understanding of the appeal stems from this sort of fairytale romance story, how love can sweep you up and away out of your city girl life and into a new world in the country, where you see the beauty in simplicity, right?

    But as far as the EVENT goes, she’s the exception that proves the rule. She has fantastic giveaways. She did them bigger and better than anybody else, earlier than anybody else and for much longer. This catapulted her ahead of everyone. Since then, she has kept people around by being really pretty generous with her content, she updates more regularly than any other big blogger than I know of other than maybe Bossy, and she gives away recipes, free photoshop actions, etc.

    Her site is a quality site. It’s not my cup of tea in terms of what I’m going to pick to read every day necessarily, but you have to hand it to her, she puts out a quality product, in terms of being generous with her readers. You just have to consider what her market is and what they are looking for, and how she meets their needs. I think she does that exceptionally well, in fact.

  28. May 18, 2010

    One way to give yourself a better shot at being found by the media is to join Help a Reporter Out (Hora). I’ve been using it for about two weeks now and when a writer needs an average Joe on a topic I know, I answer. I just gave an interview to a reporter doing a piece for Time and will get my name out there as a freelance writer. If something comes along on telecommuting or writing for the Web, I’ll answer that inquiry in the hopes of getting my blog mentioned. You don’t have to have a negative event to get in the media’s line of sight, but you do have to be willing to spend the time in networking to increase your chances.

  29. May 27, 2010

    Thank you so much for this super helpful article. I found your site while digging for information on PW. Thinking about what she’s accomplished and what she’s become, it’s a bit astounding considering I think her content isn’t the greatest and it’s highly redundant. I have definitely learned a lot from her as a blogger and from her photography tutorials, but how many pictures of Charlie and her husband’s butt does she need to post?!?!

    I do think she got into the blogging game at the right time. She is a bit like the prom queen of the blog world and is relatable to many different people of many different backgrounds. Simple, but it works for her.

    I have this theory that blogs are like tv shows to a lot of people – the more dramatic or romantic the back story, the more traffic they are likely to acheive.

    You’ve given me some great food for thought, so I just wanted to thank you for that.

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