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First Draft Of Email Advertising Solicitation Letter For Your Review And Critique PLUS — A Poll!

First Draft Of Email Advertising Solicitation Letter For Your Review And Critique PLUS — A Poll!

Hey everybody, I’ve come up with a draft for the email solicitation for advertising I plan to send out to a list of various small business owners that I’ve been keeping over the past few months. I’m hoping you all will look it over and offer your critique and comments as needed: the input on the media kit was awesome, and I think that, perhaps, working together, we can come up with a template for these kinds of things so that any time somebody wants to do it, there’s some kind of guide. Here’s what I’ve got, and please bear in mind I made a lot of this crap up (the stuff about what you guys like to buy) because I don’t have access to that kind of information. Which brings me to the poll at the end, which I hope you will fill out so that I can start quoting things in these emails to make it sound more official. I’ve included some hypothetical brands to pitch in the poll (based on my own “take” of the readership and, mostly, the brands that I have in my house that I would consider buying again — I know, I know, LAME). If you have suggestions of brands that you think would be a match, please, please! add them to the comments.

ABDPBT is a lifestyle blog dedicated to a life well-lived, with kids optional. Known as “The New Yorker of Mommyblogs,” ABDPBT has grown into four separate sections (personal, financial, shopping, and tech) to reflect the parent as a whole person. Content covered on ABDPBT includes: parenting, personal finance, design, shopping, fashion, gadgets, party planning, home organization, entrepreneurial endeavors, and productivity. ABDPBT.com is updated daily, and the syndicated New York Times Crossword Puzzle has been a free feature of the site since its inception in 2008.

According to Google Analytics (April 2010), ABDPBT receives over 100,000 monthly pageviews. In addition to direct traffic, ABDPBT has over 600 RSS subscribers. The ABDPBT audience is highly-educated, affluent, and geographically concentrated around large metropolitan areas. They are interested in new products that make their lives easier, innovative designs, and products that incorporate a pleasing design aesthetic into everyday life. ABDPBT’s readership consists of a consumer base that does not mind paying more for a product, provided they are convinced it will deliver superior quality.

We are contacting you today because you have been identified as a brand that especially appeals to the ABDPBT reader. As such, we are excited to extend you the opportunity to get in on the ground floor of ABDPBT’s new private advertising sales venture. ABDPBT is now offering various sizes of display banner advertising directly to vendors, as well as innovative branding and partnership opportunities such as sponsorship of RSS subscriptions, display banners within RSS subscription feeds, product placement, sponsorship of social media tools, and text advertising to fit any budget. For more information on specifications of advertising and prices, please see the ABDPBT Media Kit. Discounts are offered for multi-month purchases.

ABDPBT abides by the FCC 2009 regulations for blogs. Any sponsor or advertiser is directly marked as such, and any time a product is received for free, the relationship is disclosed.

Interested? Great! Please notify me by email at advertising@abdpbt.com so that I can hold your spot. I will need to approve all of your artwork and receive full payment before your ad appears. Thank you for your interest in ABDPBT.com.


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Comments (15)

  1. oregoncoastgirl
    Apr 13, 2010

    “dedicated to a live well-lived”

    Other than that, I like & agree.

  2. Apr 13, 2010

    D’Oh. Thanks. I changed it.

  3. Apr 13, 2010

    A small note about your media kit. I was just looking at the advertising pricing and you have the rectangle space labeled as small in the picture and medium in the specs text. Not a big thing, but thought you might want to know 🙂

  4. Apr 13, 2010

    D’oh! Thank you, Laura. I need to fix that.

  5. Apr 13, 2010

    You can punch me in my ass editor face, but you’ve got a hyphen we ditched in the media kit.

    I have to be honest with you, although I will look at it again tomorrow when not running on two hours’ sleep, I am persuaded. I’m seriously all, OKAY SIGN ME UP. I WILL BUY ADS.

    Then again, I really am a marketer’s wet dream. I’m the girl who orders Pizza Hut right after a commercial for it.

    I am also REALLY interested in the brands you mentioned, and wondering why. I can’t remember the last time I answered whether I was interested in Donald J. Pliner flats, you know? (I’m not really, but I have a pair and those fuckers are comfortable. Too bad the rest of his styles frighten me to death.)

  6. Apr 13, 2010

    Lol, you’re right. That just shows I didn’t learn the rule, since I made the same mistake twice.

    I think that I should quote you for why companies need to invest more in social media, too.

  7. Penny
    Apr 14, 2010

    I know nothing of the market in which you are intending to send the letter, but from my vantage point as a busy person who reviews things like resumes and solicitations, my only input into this would be to make the letter “skim-friendly.” that is, for busy reviewers who will skim your letter for 5 seconds or less before making a decision, I encourage you to bullet-list the juicy stats, pare down the size of the paragraphs, and put your reason for the letter right up front in the first line or so.

  8. Susan Tiner
    Apr 14, 2010

    What about more travel and food related brands like Southwest, Virgin, Travelsmith, fine wines, and tech stuff like the products here: http://www.manifest-tech.com/ce_gallery/index.htm?

    I noticed my votes aligned with the others.

  9. Apr 14, 2010

    Penny, thanks. That’s a good point. I’m going to pare it down so that people can get the gist more quickly. And it definitely makes sense to have the reason I’m writing up front, otherwise, they’re going to be like, “Who cares? Who ARE you?”

  10. Apr 14, 2010

    Susan, travel stuff is good. I’m not sure about the wine stuff only because I cannot recommend anything like that to my readers — I wouldn’t know what was good and what wasn’t. I don’t object to the idea of having wines or alcoholic beverages advertised on my blog (though I’m sure all the ephemeral haters would blast me for it), but I’d need a lot of guidance on what to choose.

    Tech, I’m not sure. Easy tech stuff, OK. WordPress themes, etc. I will check out your link, though. Thanks.

  11. Susan Tiner
    Apr 14, 2010

    Yeah, wine can be dicey, and media like the Wall Street Journal Weekend, New York Times, Wine Spectator, etc. already do a great job sorting out what’s good and bad. If you advertise travel related stuff it’s nice to have some kind of story, you know like let’s visit a 300 year old orchard in Normandy with a B&B where they make an incredible pear cider that tastes wonderful in this baked chicken recipe you’ll enjoy for dinner wearing your new TravelSmith versatile velvet-like jacket. So the cider & B&B & jacket aren’t just stand alone products, they’re part of an experience. But I guess that would be up to the advertisers to figure out since you’re just selling the space for the ad, not writing the ad itself. Or were you thinking of writing supportive content for brands?

  12. Apr 14, 2010

    lol. I could see a placement like that potentially, and the media kit has that option for placement, which is more like they’d express interest in it and then I’d come up with a pitch for how I’d present it. But yeah, that’s not going to work for me, exactly, to do a placement like that — it’s tough to travel with a 3-year-old, and I can’t drink. BUT, it might be something that I can have a correspondent do or something. Like, they come to me, and I put them in touch with a reader/community member who fits, and then it all is run on this blog, with everyone getting a piece.

    There are a ton of possibilities once you get people to buy the idea of product placement. I’m working hard to make this one for Mini’s birthday go well so that people can see how well it will work.

  13. Susan Tiner
    Apr 14, 2010

    Right. Like for the Turkey trip next week, I’ve loaded my iPod Touch with Rick Steve’s Turkey podcasts, Josh Leo’s Turkey videos (http://www.joshleo.com/vlog/2009/08/30/turkey-2009-part-1/), a ton of books, movies, translator apps, etc. So an Apple placement could feature iPod Touch “moments” like using TripAdvisor via wifi in Istanbul to find a cheap place to eat near the hotel, translating a phrase on the fly, google maps to get unlost, Turkey radio app, listening to Rick Steve’s talk about a site while visiting that site, reading about a temple while hiking up to it, and so on. Not that Apple needs help selling iPod Touch devices.

  14. Apr 15, 2010

    This was super helpful. I’ve been thinking a lot about how to try to get ads for my Food blogs. I’m going to give it a try. wish me luck.

  15. lol fun story man.

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