First Draft Of Email Advertising Solicitation Letter For Your Review And Critique PLUS — A Poll!
Hey everybody, I’ve come up with a draft for the email solicitation for advertising I plan to send out to a list of various small business owners that I’ve been keeping over the past few months. I’m hoping you all will look it over and offer your critique and comments as needed: the input on the media kit was awesome, and I think that, perhaps, working together, we can come up with a template for these kinds of things so that any time somebody wants to do it, there’s some kind of guide. Here’s what I’ve got, and please bear in mind I made a lot of this crap up (the stuff about what you guys like to buy) because I don’t have access to that kind of information. Which brings me to the poll at the end, which I hope you will fill out so that I can start quoting things in these emails to make it sound more official. I’ve included some hypothetical brands to pitch in the poll (based on my own “take” of the readership and, mostly, the brands that I have in my house that I would consider buying again — I know, I know, LAME). If you have suggestions of brands that you think would be a match, please, please! add them to the comments.
ABDPBT is a lifestyle blog dedicated to a life well-lived, with kids optional. Known as “The New Yorker of Mommyblogs,” ABDPBT has grown into four separate sections (personal, financial, shopping, and tech) to reflect the parent as a whole person. Content covered on ABDPBT includes: parenting, personal finance, design, shopping, fashion, gadgets, party planning, home organization, entrepreneurial endeavors, and productivity. ABDPBT.com is updated daily, and the syndicated New York Times Crossword Puzzle has been a free feature of the site since its inception in 2008.
According to Google Analytics (April 2010), ABDPBT receives over 100,000 monthly pageviews. In addition to direct traffic, ABDPBT has over 600 RSS subscribers. The ABDPBT audience is highly-educated, affluent, and geographically concentrated around large metropolitan areas. They are interested in new products that make their lives easier, innovative designs, and products that incorporate a pleasing design aesthetic into everyday life. ABDPBT’s readership consists of a consumer base that does not mind paying more for a product, provided they are convinced it will deliver superior quality.
We are contacting you today because you have been identified as a brand that especially appeals to the ABDPBT reader. As such, we are excited to extend you the opportunity to get in on the ground floor of ABDPBT’s new private advertising sales venture. ABDPBT is now offering various sizes of display banner advertising directly to vendors, as well as innovative branding and partnership opportunities such as sponsorship of RSS subscriptions, display banners within RSS subscription feeds, product placement, sponsorship of social media tools, and text advertising to fit any budget. For more information on specifications of advertising and prices, please see the ABDPBT Media Kit. Discounts are offered for multi-month purchases.
ABDPBT abides by the FCC 2009 regulations for blogs. Any sponsor or advertiser is directly marked as such, and any time a product is received for free, the relationship is disclosed.
Interested? Great! Please notify me by email at email@example.com so that I can hold your spot. I will need to approve all of your artwork and receive full payment before your ad appears. Thank you for your interest in ABDPBT.com.
THE HIGHLY SCIENTIFIC POLL