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And There Was The ABDPBT Logo. And They Saw That It Was Good.

And There Was The ABDPBT Logo. And They Saw That It Was Good.

Well, she did it, friends. Laurie managed to come up with an abstract design that represents what I want this website to be, wordlessly, and artfully. And all wrapped up in a vaguely modernistic, clean design that can be replicated anywhere, even in a different color scheme, and without any kind of other demarcation of identiy.

And how, you ask? I don’t really know. I don’t really understand how graphic designers work, because what I do when I design things is I just think, “Hey, wouldn’t it be funny if . . . ” or “How about, I do something like they did over there, only change this or that?” That is the difference between me and somebody who has, you know, been trained to design things. So I wanted the logo to function as something that can stand for this website, when there are no other readily available markers, but also I wanted it to be pretty. And I wanted it to reflect my design aesthetic, which tends to be modern, clean and minimalistic.

Laurie asked me a bunch of questions, including what I thought I wanted this website to be about. I told her it was hard to not use a term that is ordinarily considered to be “negative” to describe the mission statement of ABDPBT, because what I see this website being about is trying to look at life under a microscope — an examined life — the deconstruction of different aspects of life, but all in the service of a creative goal, rather than a destructive one. So the logo needed to be loose enough to not be tied down to just one of the many areas or topics on which I write and we discuss, and it needed to portray the idea that what happens here is a creative process.

Why I like this logo: I see the post that I write as the first ellipse, and then the comments that come up as another, subsequent ellipse, and then, the discussion grows and more ellipses are added, and somewhere in the area of the middle, the part that all of those ellipses share, is the “truth,” or the understanding that we get. I also like the fact that the ellipses look like a cursive capital A (gratifies my ego), and the fact that ellipses are also another way of saying ” . . .”

So that’s what it means, in my mind. Cheesy and pretentious description? Maybe. But it’s also really pretty, no?

Comments (12)

  1. Mar 22, 2010

    Love love love it. It’s pretty, interesting and sort of complicated just like you. And slightly confusing which just adds to the wonderful mix.

  2. Mar 22, 2010

    I am going to bed feeling a lot less deep than I thought I was three minutes ago.

    On another note. Love the logo.

  3. Heather
    Mar 22, 2010

    Beautiful. Flexible enough to grow with your brand in whichever direction it evolves, too. In my life before baby, I worked alongside a lot of designer-types, and their feel for this kind of thing always amazed me… how they could create something that would speak about our clients in a complex way, using something so seemingly simplistic. I don’t know how, but they made it happen… and so have the designers you worked with. This is EXACTLY what a logo should do for an organization. They did a great job for you.

  4. surcey
    Mar 23, 2010

    Love it. Thanks for sharing the process of how you two came up with it.

  5. Mar 23, 2010

    Well, i also like the logo. It’s simple but we all know that simplicity is beauty.

  6. Mar 23, 2010

    Absolutely love it. It’s flexible enough to be used across a variety of content and platforms, it’s colorful yet still spare, it’s got motion but is still sleek. It even echoes your business cards. I couldn’t imagine anything more perfect for you.

  7. Mar 23, 2010

    Love it!

    Also, everytime I comment on your site, that picture of you and Dooce is right there and all I can think is “Damn! She’s freaking tall!”

  8. Mar 23, 2010

    Love it. I am really amazed at how creative people do their thing.

  9. Mar 23, 2010

    Very pretty. Me likey.

  10. Mar 23, 2010

    love (1 million)

  11. Susan Tiner
    Mar 29, 2010

    Congratulations on a beautiful logo. It is everything you said, plus it is one of my favorite shapes, made by intersecting a cone with a plane. And it reminds me of the rings of Saturn. I am probably not your typical reader :-).

  12. Apr 7, 2010

    Holy shit, I don’t know why it didn’t hit me earlier. Your logo looks just like Oprah’s big O. That’s got to be a good thing.

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