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The Life List And The Microsite Model: Mighty Girl On How To Price Out A Content Column

The Life List And The Microsite Model: Mighty Girl On How To Price Out A Content Column

Monetizing the Mommyblog: An ABDPBT Personal Finance Series

This is the third in a series of posts on the topic of monetizing mommy blogs featured on ABDPBT Personal Finance. The models I’ll be discussing have not yet been implemented on a large number of blogs, and thus the use of them is still pretty experimental. You can try these at home, but for the love of God, please BE CAREFUL.

As part of the keynote panel for Mom 2.0, Maggie Mason (Mighty Girl) offered an overview of her experiments in monetizing her blog through using sponsors for her Mighty Life List, as well as with creating content for third party microsites. A microsite, in case you’re not already familiar with the term, is a small blog set up by a company for the specific purpose of promoting a particular product or service. Microsites have been popping up more frequently in recent years, and have started to use well-known bloggers as highly specialized copywriters of sorts to promote their work. The idea with the Microsite Model is that you hire a well-known blogger to create high quality content centered on a consumer product, and then the blogger will direct their audience to the material on another site. As such, there is a monetization of the content column of the blog, but the location of material on a third party site allows the reader to still give his or her permission for the marketing (by being willing to click on a link).

My life scoop blog

Comments (8)

  1. Mar 12, 2010

    Interesting. I’ve heard her name, but I don’t read her…I think I’ll start, at least to get my head around how she’s doing this.

    I’m actually FAR more likely to buy something based on the recommendation of a real person rather than a celebrity, so I’m probably a good target audience for this sort of thing.

  2. Mar 12, 2010

    I agree, as long as it’s a really good pairing. I think some of these worked better than others, just as an outside viewer. I have no idea how well they are working for the companies involved.

    If it leads to the creation of more interesting content, then I think it’s definitely a good thing.

  3. Mar 12, 2010

    Great article. This whole microsite thing is actually starting to make a little sense to me now.

    I’m not easily swayed by advertisements. Ok, well that’s not entirely true…but when it comes to writing about products I can’t help but feel like I’m being pitched to, rather than reading a blog about someone who happens to be enjoying their Verizon phone with GPS and a camera.

    Don’t get me wrong, I totally get it. And this is a necessary step in blogging, isn’t it? I still get that look every time I tell people I’m a blogger, but now that it’s really turning into a legitimate business, the stares become fewer and fewer. I appreciate this, y’know, for my own self conscious issues.

    It’s just, no matter what you’re talking about or how or why you’re talking about it, if someone is writing a post specifically about a product because they’re being paid to do so, I will automatically assume “Well they had to say that.” Innately I just don’t trust it.

    So in the end, I’ll skip it entirely and move onto the post about burning your toast.

  4. Mar 12, 2010

    It’s probably just me, but I find the thought of a “sponsored” life list really depressing. Then again, I find life lists depressing in general-like I’d be forced to put all sorts of interesting sh*t on there that I truly have no freaking interest in doing. Plus, there are some things I may have wanted to do 3 years ago that I have no intention of doing in my current phase of life. The only thing on my “list” is inner happiness. Everything else is just illusion, although I enjoy distracting myself with travel and academic work.

    I really hope this doesn’t come off as a “mean” comment to anyone who reads it-I suppose I’m just coming from a completely different philosophical headspace (to the extent that I’m capable of being philosophical at all) as I seem to have been hit with a weird bout of contemplativeness as I start my 30s. The actual act of getting the sponsorships etc. is a big accomplishment on her part.

  5. Mar 12, 2010

    I think that these ones worked better because they aren’t necessarily about a specific product. They are on a more general topic that concerns the product, but that way they are not exactly endorsements. But I do think it would probably vary from deal to deal.

  6. Mar 12, 2010

    I am too lazy and too much of a homebody for a sponsored life list to work for me. I would only want a life list where the one item was “sit on my ass and blog professionally forever” and then they could sponsor that. Other than that, eh. A lot of that stuff sounds really tiring.

  7. Mar 13, 2010

    That sounds like the perfect life list to me, too. LOL!!

  8. Mar 26, 2010

    This is an interesting model. Magazines have been doing this sort of thing for a decade, but I wonder if there’s more inherent conflict between the ‘face’ of a blogger putting their name and audience to something, and the more face-less magazine doing say a Calvin Klien-branded pull out guide to fashion?

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