The Life List And The Microsite Model: Mighty Girl On How To Price Out A Content Column
Monetizing the Mommyblog: An ABDPBT Personal Finance Series
This is the third in a series of posts on the topic of monetizing mommy blogs featured on ABDPBT Personal Finance. The models I’ll be discussing have not yet been implemented on a large number of blogs, and thus the use of them is still pretty experimental. You can try these at home, but for the love of God, please BE CAREFUL.
As part of the keynote panel for Mom 2.0, Maggie Mason (Mighty Girl) offered an overview of her experiments in monetizing her blog through using sponsors for her Mighty Life List, as well as with creating content for third party microsites. A microsite, in case you’re not already familiar with the term, is a small blog set up by a company for the specific purpose of promoting a particular product or service. Microsites have been popping up more frequently in recent years, and have started to use well-known bloggers as highly specialized copywriters of sorts to promote their work. The idea with the Microsite Model is that you hire a well-known blogger to create high quality content centered on a consumer product, and then the blogger will direct their audience to the material on another site. As such, there is a monetization of the content column of the blog, but the location of material on a third party site allows the reader to still give his or her permission for the marketing (by being willing to click on a link).