My First Stab At The CopyBlogger Model
Kids, I’m kind of exhausted today after setting everything up for ABDPBT Tech Services, which is my first stab at using the Copyblogger model for monetizing my blog. Of course, it’s kind of misleading to suggest that this is a monetization of the blog, because really, it’s a launch of a web design business. But without the blog, there is no web design business. And besides, I don’t want to stop blogging or anything. I still want to conquer the blog world and get a good income from advertising, but that takes time to build. So basically, I wanted to come up with a way to generate another income stream from this blog that would not take all of my time away from me and leave me with no energy for working on my writing. So far, the experiment is a total failure, because there’s a lot of stuff you have to do upfront when you want to launch a service business online.
But that’s OK. I’m semi-confident that things will work out. [STRESS LEVEL IS THROUGH THE ROOF.]
The thing is, I never set out to become a web designer. This was not my master plan. But more and more I keep getting questions about web design and if I’ll redo people’s blogs and all that, so it seemed silly to not try to do something with it. So I’ve been trying to determine what kind of tech services I could provide that would not take up all of my time — what are the things I can do relatively quickly and easily, but that are difficult for other people and so they might want to pay me to do it? This is how I came up with the free WordPress install launch special. The idea is, people buy web hosting with Liquid Web through my affiliate link, and then I’ll set up their blogs for them for free. I’m hoping that this will work out for all parties involved, and not leave people feeling all icky like now I’m a sleazy internet marketer who is always trying to sell you something you don’t need.
As time goes on, I’d like to keep working on developing things that I can do to generate more income streams that do not require me to sacrifice all of my time. I think that developing physical products or information products is key to this goal, but so many online products seem like total bullshit to me, so I’ve kind of steered away from that kind of stuff so far. I don’t think that just anyone can write an ebook that is going to be worth spending a money on. It’s got to be really good to justify that, and some of these CopyBlogger people are always coming out with new “information products” and it comes across kind of hucksterish to me. I don’t want to be a huckster.
OK, maybe a little bit of a huckster. But not somebody that you actively think about as being a huckster.
I think the key is going to be delivering value for a good price and trying to balance the amount of time I can spend doing various tasks. But it’s going to be interesting to see what happens, and I hope you’ll all come along for the ride.