Settings: What Should I Have My Permalinks Set To? And Why?
The WordPress Settings Panel provides a few different options for standardizing the permalinks of your blog posts. The default way to create permalinks is to give each post a number. This method is very tidy, and it is appealing for people who use twitter to publicize their posts, since it’s short. But even if you like the more OCD-attractive aspects of a numerical permalink structure, you are shooting yourself in the foot if you use it. Why? Because the permalink you choose affects your post’s rank on Google, and you want to make the most out of this fact. If you come up with an effective, well-designed and descriptive title, you can attract people to your blog who are interested in the topic you’re writing on. Permalinks are part of the mystical hoodoo voodoo that goes into Google’s indexing algorithms, so you are undermining your site’s SEO efforts by not including the post’s title in its permalink.
So which option should I choose?
The main goal is to have your title appear in the permalink, so any of the other options is OK to choose. Personally, I like for the date of my post to appear in the permalink for my own reference. This makes it longer, but for me it’s worth it so that I can have an immediate reference to the post’s age. You can also choose a custom option, but you might run into problems later if the titles of your posts ever are too similar. Any of the options will work, though, so choose the one that is most convenient for you.