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SEO

SEO

SEO, or Search Engine Optimization, describes the process of improving the volume or quality of traffic to a website from search engines. This search engine traffic is created through “organic” search results, meaning that somebody goes to the search engine looking to answer a question, and then visits your site in search of an answer. The higher your page ranks on Google, the more likely that you will be the site they visit. SEO consists of various different practices that have been found to have favorable effects on improving your rank on Google, but since Google never completely explains how its algorithms work, this is to a certain extent an educated guessing game.