Some people like to take pictures of horses and mountain ranges, and some people like to take pictures of flowers, children, and other natural wonders. I like to take pictures of stores, signs, restaurants, shopping outlets. Sue me.
Let them have their lofty aesthetic pursuits, I say! Me? I am in love with consumerism: the charms, the pitfalls, the trickery! How lucky it is that I live in Los Angeles.
I was driving through LA the other day and decided to take some pictures of stores and restaurants in the 3rd Street/Melrose/Farmer’s Market area. There is something about this area of LA that is appealing to me, even though it is always hot, trafficky, and filled with industry people and superfluous ‘tude. The artifice of Hollywood bleeds into everything in this area of town–probably due to the proximity of major studios and the CBS lot.
Here, you don’t just have stores, you have stores that, as Mr. Right-Click put it, “need a haircut.”
Here you have stores that don’t just go out of business. They go out of business by recalling late sixties Charlton Heston movies.
These are not just stores. They are cultural outlets that demand that you do something. Yes! Do something CRAZY!
Yes, I feel I should do something CRAZY. Like. . . buy clothing on Melrose! But wait, they are closed. And I see they have retained the copyright on crazy, so I guess I’m SOL.
These are not just stores. They are stores that make moral pronouncements.
Are they speaking of what they sell? To whom they sell? Are you calling me a tart?
These are not just stores with signs. These are stores with Signs Formerly Known As Signs.
What do you sell here? Orange paisley? There is a market for that? I mean, it seems highly specialized, but I guess we are above Wilshire.
Wait, what’s with the tart thing again?
Oh, I get it. The sign is supposed to look like a tart. Like a tart you would eat. OK.
Wait, who is that, is she the tart?
. . . but, as they say, is it ART? Discuss.